Copywriter & Marketing Coordinator

Benefits/Perks

• Opportunities for professional development and growth
• 401(K) with matching
• Health Insurance Benefits
• 2 weeks of PTO
• Paid national holidays off
• Complimentary Monthly Facials
• Friends & Family Discount on Services
• 45% Product Discounts on Pay Day

Company Overview:

Sana is a Miami-born skin studio redefining the skincare experience for a new generation through goal driven-facials, real guidance and clean skincare. Sana currently has five locations (Wynwood, Coconut Grove, Fort Lauderdale, Aventura, West Palm Beach) and is rapidly expanding. More than a skin studio, Sana is a growing movement towards healthier skin and self love.

Sana’s operating culture is simple: the magic starts with our team. We want to create a culture built on trust, a positive working environment and accountability. Each member of our team is valued and recognized for their skills, expertise, and contributions.

Job Summary

Sana is seeking a creative, culturally curious, and highly organized Copywriter & Marketing Coordinator to bring our brand voice to life across email and SMS campaigns, social media, e-commerce, website content, blogs, and emerging editorial platforms.

This person will craft compelling, original content that strengthens Sana's identity, builds community, and expands our reach through thoughtful storytelling, SEO, and editorial initiatives. They will stay ahead of beauty, wellness, and cultural trends, identifying fresh ideas that position Sana as a trusted voice in modern skincare and self-care.

The ideal candidate is a natural storyteller with exceptional writing skills, strong creative instincts, and a sharp eye for detail. They are proactive, resourceful, and passionate about creating content that feels distinctly Sana: thoughtful, relevant, educational, and inspiring.

Key Responsibilities

Brand Copywriting & Storytelling

• Develop and maintain Sana's distinctive brand voice across all written communications, ensuring consistency in tone, messaging, and storytelling.
• Write compelling, original copy for email and SMS campaigns, social media, website pages, e-commerce, and brand communications, adapting messaging across platforms while maintaining Sana's distinctive voice.
• Craft thoughtful messaging for new service launches, product introductions, studio openings, seasonal campaigns, and promotional initiatives.
• Develop creative campaign concepts, headlines, taglines, and storytelling angles that bring Sana's brand personality to life.
• Collaborate with the Marketing and Design teams to ensure copy and visuals work together to create a cohesive brand experience.
• Edit, proofread, and refine all written materials to ensure exceptional quality, clarity, accuracy, and brand consistency.

Editorial Content, SEO & Organic Discovery

• Develop and execute an editorial content calendar
• Research, write, and publish engaging long-form articles and blog posts
• Support Sana's organic search visibility through SEO-informed content.
• Collaborate with Sana's Skin Healers and experts to develop educational content rooted in professional skincare knowledge.
• Refresh and optimize existing website and editorial content to maintain relevance, accuracy, and search visibility.

Email Marketing & Community Communications

• Write engaging, thoughtful email newsletters that educate, inspire, and strengthen Sana's relationship with its community.
• Develop editorial concepts and storytelling angles for recurring newsletters, product spotlights, service education, and seasonal campaigns.
• Write compelling subject lines, preview text, and calls to action that balance Sana's elevated brand voice with marketing effectiveness.
• Collaborate with the Digital Marketing Director on email campaign calendars, messaging priorities, and opportunities to improve engagement.
• Support the development of community communications, including event invitations, announcements, membership messaging, and special initiatives.
• Help establish recognizable editorial series and recurring content formats that guests look forward to receiving.

Cultural Research & Creative Content Development

• Stay deeply connected to emerging trends, conversations, brands, creators, and cultural moments across beauty, wellness, fashion, lifestyle, and hospitality.
• Proactively identify fresh storytelling opportunities, original content angles, and relevant topics that resonate with Sana's audience.
• Conceptualize original editorial franchises, recurring content series, etc.

Marketing Coordination & Execution

• Support the Marketing team with the coordination and execution of campaigns, launches, events, and brand initiatives.
• Maintain organized content calendars, copy deadlines, editorial schedules, and project timelines.
• Assist with uploading, formatting, and publishing website articles, blog posts, product descriptions, and other digital content.
• Maintain an organized library of approved brand copy, messaging guidelines, editorial assets, and campaign materials.
• Track basic content performance, including article traffic, organic search visibility, newsletter engagement, and audience growth, identifying opportunities for improvement.

The Ideal Candidate

• 3–4+ years of experience in copywriting, content marketing, editorial, or a related creative role, preferably within beauty, wellness, fashion, or lifestyle.
• Exceptional writing, editing, and storytelling skills, with the ability to adapt tone across different platforms while maintaining a distinctive brand voice.
• Strong editorial instincts and a passion for creating original, thoughtful, and culturally relevant content.
• Deep interest in skincare, beauty, wellness, lifestyle, and emerging cultural trends.
• A natural researcher who enjoys discovering new ideas, interviewing experts, and translating insights into compelling stories.
• Understanding of SEO best practices and how to create content that supports organic discovery without compromising creativity.
• Familiarity with email marketing, website content management, and editorial platforms.
• Strong creative judgment and an appreciation for elevated, design-conscious consumer brands.
• Highly organized, detail-oriented, and comfortable managing multiple projects, deadlines, and content calendars.
• Proactive, resourceful, and collaborative, with a willingness to support both creative initiatives and day-to-day marketing execution.
• A curious, out-of-the-box thinker who brings fresh perspectives and ideas to the team.

What Success Looks Like in the First 12 Months

• Understand and establish a distinctive, consistent, and recognizable Sana brand voice across all written communications.
• Develop a compelling editorial content calendar that brings fresh perspectives to skincare, beauty, wellness, and lifestyle.
• Grow Sana's organic visibility through thoughtful, SEO-informed editorial content and optimized website copy.
• Support the Marketing team with organized content calendars, seamless campaign coordination, and timely execution of key initiatives.

Job Type

Full-time

Benefits:

• 401(k)
• 401(k) matching
• Employee discount
• Paid time off

Application Question(s):

• If you were to start at your role tomorrow, what would be the first three projects you would aim to spearhead?
• What brands do you think are doing an exceptional job at copywriting and storytelling?
• Please list in 2-5 sentences why you would be a great fit for this role at Sana. Responding to this question is essential to securing an interview with Sana.

Experience:

• Copywriting: 3 years (Required)

Ability to Commute:

• Miami, FL 33127 (Required)

Work Location: In person