Bilingual Event Marketing Specialist

ocation: Herndon, VA, and the Washington, DC, Maryland, and Virginia region

Job type: Full-time

Work arrangement: Hybrid, with in-person community events and approximately weekly office touchpoints

Build connections that bring our community into care

Enjoy meeting new people, building local partnerships, and bringing events to life? RxWellness is looking for an Event Marketing Specialist to help connect people with our services through community events and outreach.

You’ll research opportunities, build relationships with local organizations, and manage events from the first conversation through follow-up. This role combines creative marketing, hands-on event coordination, and results tracking. You’ll have ownership of your event calendar and work closely with our clinics and marketing team to turn community interest into patient visits.

What you’ll do

• Build community partnerships. Identify and connect with gyms, schools, employers, running clubs, and other local organizations to develop outreach opportunities.
• Own the event calendar. Plan and coordinate 8–10 events per month, managing partner communication, logistics, clinic participation, and the event budget.
• Represent RxWellness. Attend events, engage attendees in English and Spanish, explain approved services, and support appointment scheduling.
• Coordinate the team. Arrange participation by chiropractors and, when appropriate, massage therapists so events run smoothly.
• Create engaging promotions. Develop event activities and promotional ideas, capture photos and short videos, and collaborate on social content with partners and the marketing team.
• Follow through and measure results. Coordinate follow-up with clinics and attendees, track sign-ups, scheduled and completed visits, patient conversion, and event costs, and use those results to improve future outreach.
• Help the program grow. Build referral relationships, document effective practices, and support training as the program expands.

What you’ll bring

• A bachelor’s degree in Marketing, Communications, Public Relations, Business, Event Management, or a related field.
• At least 2 years of experience in event marketing, community outreach, field marketing, or partnership development, with demonstrated event delivery and measurable results.
• Professional spoken and written fluency in English and Spanish.
• Strong organization, attention to detail, and consistent follow-through.
• Confidence engaging the public and building relationships with community partners.
• Initiative, creative problem-solving skills, and the ability to manage work independently while collaborating with a team.
• Willingness to travel up to 50 miles across the regional market.

Experience that’s a plus

• Healthcare, wellness, or patient acquisition experience.
• Familiarity with chiropractic care or aesthetics.
• Experience with social content, partner campaigns, or referral development.

How the role works

Planning and follow-up work are hybrid, with in-person community events and approximately weekly touchpoints in Herndon or another local office. Your schedule will follow event and partner availability. The role includes event setup, attendance, and coordination.

Occasional travel to support training in another market may arise as the program expands.

You’ll report to VP of Growth, and help shape a repeatable community outreach program as RxWellness grows.

Pay: $20.00 - $25.00 per hour

Expected hours: No less than 40.0 per week

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Fuel reimbursement
• Health insurance
• Life insurance
• Mileage reimbursement
• Opportunities for advancement
• Paid time off
• Paid training
• Professional development assistance
• Referral program
• Relocation assistance
• Retirement plan
• Travel reimbursement
• Vision insurance

Application Question(s):

• How many years of experience do you have in event marketing, community outreach, field marketing, or partnership development?
• Briefly describe an event or community partnership you helped organize. What did you personally handle, and what results did it produce?
• Can you attend community events throughout the DC, Maryland, and Virginia region, travel up to 50 miles, and attend approximately weekly office meetings in Herndon or another local office?
• Are you professionally fluent in both English and Spanish, including speaking and writing?

Education:

• Bachelor's (Required)

Experience:

• Event marketing: 1 year (Required)

License/Certification:

• driver license (Required)

Ability to Commute:

• Herndon, VA 20170 (Required)

Work Location: In person