Digital Marketing Specialist

Digital Marketing Specialist

West Columbia, SC

Full-time | Monday–Friday | On-site

Turn Digital Activity Into Meaningful Results.

Digital marketing is about more than posting content or launching campaigns. It’s about understanding audiences, communicating the right message, and using insights to improve how a business connects with potential customers.

We’re looking for a Digital Marketing Specialist in West Columbia, SC to support digital campaigns, coordinate online marketing activities, and help strengthen brand visibility across digital channels. This role is suited to someone who enjoys combining creativity with analysis and wants to contribute to marketing initiatives that support business growth.

What You’ll Be Doing

• Assist with planning and executing digital marketing campaigns across relevant channels.
• Support content development for websites, email campaigns, and social media platforms.
• Help maintain consistent brand messaging across digital communications.
• Research target audiences, competitors, and emerging digital marketing trends.
• Monitor campaign performance and organize data on engagement and results.
• Prepare reports to help evaluate campaign effectiveness and identify improvement opportunities.
• Coordinate digital marketing schedules, content calendars, and project deadlines.
• Assist with email marketing initiatives and customer engagement campaigns.
• Review website content and help maintain accurate, up-to-date information.
• Collaborate with marketing, sales, and other departments on campaign requirements.
• Track campaign activity and maintain organized digital marketing records.
• Contribute ideas to improve online visibility, audience engagement, and campaign performance.

What We’re Looking For

We’re looking for someone who is analytical, creative, organized, and comfortable working across different marketing activities.

• Strong written and verbal communication skills.
• An interest in digital marketing, content, branding, and online engagement.
• Good organizational skills and attention to detail.
• Comfortable using spreadsheets, email, and standard office software.
• Ability to review information, track results, and identify useful insights.
• Willingness to learn digital platforms, tools, and campaign processes.
• Able to manage deadlines and work collaboratively with a team.
• Previous experience in digital marketing, social media, content creation, communications, sales, or marketing coordination is beneficial.

Familiarity with analytics platforms, email marketing tools, content management systems, or social media scheduling software is an advantage.

Applications

If you’re looking for a Digital Marketing Specialist job in West Columbia, SC where you can develop your digital marketing skills, contribute to campaigns, and help improve online engagement, submit your current resume for consideration.

We are an equal opportunity employer and consider qualified applicants in accordance with applicable law.