Digital Marketing Specialist

Position Summary:

Responsible for the development, implementation, and management of key elements of Rocky’s digital marketing program, with a focus on social media, content development, and our website. You will be responsible for working with internal and external partners to analyze performance and use data to enhance current and future campaigns.

Must be well-versed in all areas of digital marketing, must be able to stay ahead of trends and industry developments and uses creativity and analytics to impact performance. This role will also act as a key contributor to the planning and execution of Rocky’s store and community events.

Responsibilities

• Assist in the development and management of digital marketing campaigns across various channels and platforms.
• Plan and execute paid and organic campaigns on key social media platforms such as Facebook, Instagram and LinkedIn
• Help to refine and express Rocky’s Brand voice for a consistent tone and execution across channels, stores, etc.…
• Work with external agency to maintain and update Rocky’s website with content, landing pages, banners, etc.…
• Collaborate with internal and external partners to develop compelling and effective marketing material aligned with Rocky’s objectivesgoals.
• Collaborate with Ace Hardware to maximize Ace marketing initiatives for Rocky’s locations.
• Stay up to date with industry trends and developments and share best practices.
• Assist in design of physical and virtual signage for campaigns or individual stores as needed.
• Assist in the planning, development and execution of key Rocky’s consumer events, including store demos, Grand Openings and community/sponsorship activations.

Requirements

• Bachelor’s degree or comparable work experience (Business, Marketing or Communications.
• 2-3 years Marketing experience, retail marketing a plus.
• Strong ability in design platforms: Adobe Photoshop, InDesign, Illustrator, Canva
• Strong ability in Microsoft Office/Office 365: Word, Excel, PowerPoint
• Strong verbal and written communication skills with exceptional attention to detail.
• Strong collaboration skills with the ability to partner with a variety of internal and external stakeholders.
• Strong analytical skills, with a demonstrated ability to evaluate campaign performance.
• Experience with web-based email platforms and software.
• Ability to manage multiple projects simultaneously.
• Some limited travel may be required.

Language Ability

Must be able to read and interpret documents; speak effectively before groups of customers or employees of organization. Strong verbal and written communication skills with the ability to influence and communicate effectively at all levels.

Math Ability

Should be able to calculate figures and amounts and apply basic concepts of math.

Reasoning Ability

Should be able to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists; also, be able to interpret a variety of instructions given in written, oral, diagram, or schedule form.

Computer Skills

Must have strong knowledge of Microsoft Office products, Illustrator, and strong design skills.

Certificates and Licenses

None required.

Work Environment

The noise level in the work environment is usually moderate.

Physical Demands:The minimum physical requirements for this position include:

• Ability to sit for an extended period of time.
• Lifting at least 7 to 10 lbs on a routine basis; lifting may exceed 20 lbs in certain instances;
• Manual/intellectual dexterity; working with calculators, computers and phones.
• The ability to view paperwork and computer screen at a close proximity.