Sales Representative

Rockford Package Supply is a successful, multi-generational, family-owned company serving farm markets, orchards, cider mills, produce operations, and food businesses throughout the region. We are looking for a driven, relationship-focused professional to join our team as a Sales Representative.

This role is ideal for someone who enjoys building long-term relationships, creating new business opportunities, and helping customers grow their businesses. The right candidate is proactive, organized, customer-focused, and motivated by both sales success and exceptional service.

As a key member of our sales team, you will manage customer relationships, develop new business opportunities, and serve as a trusted partner to customers in the farm market and food service industries.

This is a full-time, year-round position offering competitive compensation, benefits, and long-term growth opportunities.

What You’ll Bring

• Strong relationship-building and communication skills
• A customer-first mindset with a passion for helping businesses succeed
• Confidence identifying and pursuing new sales opportunities
• Self-motivation and a results-driven mentality
• Strong organizational skills and attention to detail
• Ability to manage multiple accounts and priorities in a fast-paced, seasonal environment
• Positive attitude with a proactive approach to problem solving
• Ownership mentality with strong follow-through

Responsibilities

Sales & Business Development

• Develop new business opportunities through outbound outreach, inbound inquiries, referrals, and lead follow-up
• Build and strengthen long-term customer relationships to drive retention and account growth
• Identify customer needs and provide solutions that add value to their business
• Generate quotes, recommend products, and guide customers through the sales process
• Support sales initiatives and help drive revenue growth across assigned accounts and territories
• Track opportunities, follow-ups, and customer activity within CRM systems

Customer Relationship Management

• Serve as a primary point of contact for customer communication and support
• Maintain consistent communication with customers throughout the season and beyond
• Resolve customer concerns with urgency, professionalism, and care
• Provide a high level of service that strengthens trust and long-term partnerships
• Support customers with product recommendations, inventory planning, and seasonal needs

Team Collaboration & Industry

Support

• Partner with purchasing, operations, warehouse, and customer support teams to ensure customer expectations are exceeded
• Support trade shows, industry events, and customer visits including setup, lead management, and follow-up
• Maintain accurate customer and sales records within company systems
• Identify opportunities to improve sales processes and customer experience
• Represent company values of Serve, Integrity, Measure, Proactive, Lead, and Evolve in daily interactions

Qualifications

• Previous experience in outside sales, account management, business development, or customer-facing roles preferred
• Strong communication and relationship-building skills
• Proven ability to identify opportunities and close business
• Highly organized with strong time management and follow-through
• Experience with CRM or ERP systems preferred (HubSpot experience is a plus)
• Comfortable working independently and collaboratively
• Willingness to travel for customer visits, farm market events, and trade shows
• Experience in agriculture, produce, food service, packaging, manufacturing, or distribution industries is a plus

How Success Is Measured

• New revenue generated
• Growth of existing customer accounts
• Customer retention and satisfaction
• Opportunity conversion rate
• Quote-to-close ratio
• Sales pipeline activity and follow-through
• Trade show and event lead generation

Benefits

• Competitive compensation
• 401(k)
• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• Stable, family-owned company with long-term growth opportunities

Schedule: Full-time, year-round

Work Location: In-person

Reports To: Director of Sales

Pay: $45,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Comstock Park, MI 49321