Community Liaison / Marketing Specialist

We are seeking an energetic, motivated, and relationship-driven Community Liaison / Marketing Specialist to join our skilled nursing and rehabilitation team!

The ideal candidate is outgoing, self-motivated, and passionate about building relationships, promoting quality care, and helping our facility grow. This position plays a key role in developing referral partnerships, increasing admissions, maintaining census goals, and strengthening our presence in the community.

Key Responsibilities

• Build and maintain strong relationships with hospital discharge planners, case managers, social workers, physicians, and community referral partners.
• Conduct regular hospital visits, community outreach, and networking activities.
• Generate new referrals and support facility admissions and census growth.
• Promote our skilled nursing, short-term rehabilitation, and long-term care services.
• Develop and maintain relationships with hospitals, assisted living communities, home health agencies, hospice providers, and other healthcare organizations.
• Collaborate with the clinical teams to ensure timely referral follow-up and smooth admission transitions.
• Coordinate facility tours and assist prospective residents and families.
• Attend community events, health fairs, and networking opportunities.
• Track marketing activities, referral sources, and admission trends.
• Work closely with facility leadership to achieve census and marketing goals.

Qualifications

• Experience in skilled nursing, healthcare marketing, admissions, sales, or business development required.
• Knowledge of SNF operations, Medicare, Medicaid, and post-acute care.
• Excellent communication, networking, and relationship-building skills.
• Highly motivated, organized, and goal-oriented.
• Ability to work independently and as part of a team.
• Professional, dependable, and passionate about serving seniors.
• Valid driver’s license and reliable transportation.

What We’re Looking For

We’re looking for someone who is not afraid to get out into the community, build meaningful connections, open new doors, and turn relationships into results!

The right candidate will be proactive, creative, persistent, and committed to growing our facility while representing our team with professionalism and compassion.

Pay: From $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Disability insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Tuition reimbursement
• Vision insurance
• Wellness program

Work Location: In person