Digital & Experiential Marketing Specialist – RivaReno Gelato (Miami)

Part-Time Digital & Experiential Marketing Specialist – RivaReno Gelato (Miami)

Location: Brickell (Mary Brickell Village) & Coral Gables (Giralda Plaza), Miami, FL. Hybrid, with regular on-site work for content, meetings and events.

Schedule

Part-time, approx. 20 hours/week (flexible), including some evenings and weekends for events

About us RivaReno is an authentic Italian gelato brand with two locations in Miami and more coming soon. We are looking for a creative, results-driven marketer who can turn online attention and in-store experiences into real customers walking through our doors.

What you’ll do

Digital marketing & advertising

• Plan, launch and optimize paid campaigns on Meta Ads (Facebook/Instagram) and Google Ads, focused on bringing local foot traffic to both stores
• Track and report ROI (cost per visit, cost per redemption, return on ad spend) using trackable offers, promo codes, UTM links and POS data
• Manage and optimize our Google Business Profiles (photos, posts, reviews, local SEO) so we show up when people search for gelato and desserts in Miami
• Run email/SMS campaigns to grow repeat visits

Content & social media

• Create and publish engaging content for Instagram, TikTok and Facebook, including Reels, TikToks, Stories and photos shot on-site at our stores
• Respond to comments and DMs and monitor online reviews, keeping a friendly and professional brand voice
• Build relationships with local influencers and food creators, and coordinate collaborations and tastings

Experiential marketing & events

• Plan and run in-store events around key dates and holidays (Valentine’s Day, Mother’s Day, National Ice Cream Day, Halloween, Christmas, Italian holidays, and more), and build a yearly events calendar
• Create memorable in-store experiences such as gelato tastings, pairing nights, kids’ workshops, flavor launches, live music and pop-ups
• Partner with neighboring businesses, local communities and brands for co-hosted events and activations at Mary Brickell Village and Giralda Plaza
• Promote seasonal launches, cakes and catering
• Promote every event across social media, Google, email/SMS and with influencers, and measure results (attendance, sales lift, new followers and customer sign-ups)

Reporting

• Present weekly performance report with results, learnings and next steps

What we’re looking for

• Work Permit to Work Legally in the United States
• 2+ years of hands-on experience with Meta Ads and Google Ads, with examples of results
• Strong content creation skills: shooting and editing short-form video on mobile, plus basic design (Canva, CapCut or similar)
• Experience planning or coordinating events or brand activations (retail, hospitality or food & beverage preferred)
• A data-driven mindset and comfort with Meta Ads Manager, Google Analytics/Ads reporting and measuring ROI
• Experience marketing restaurants, cafés, retail or other local brick-and-mortar businesses is a strong plus
• Bilingual English/Spanish preferred
• Organization, creativity, self-motivation and the ability to work independently
• Must live in or near Miami to create content and run events in-store

What we offer

• Flexible part-time schedule
• Creative freedom with a premium Italian brand
• Room to grow as the brand expands in Florida

To apply

Send your resume and a portfolio or links to the social accounts and campaigns you’ve managed. Please also include one example of a campaign or event where you increased sales or visits, with numbers.

Pay: $24.00 - $28.00 per hour

Expected hours: 20.0 – 30.0 per week

Benefits:

• Employee discount
• Flexible schedule

Education:

• Bachelor's (Preferred)

Work Location: Hybrid remote in Miami, FL 33134