Email & Search Engine Marketing Specialist

rezStream is a growing hospitality SaaS company helping independent lodging businesses succeed with user-friendly property management software, subscription-based website solutions, and effective digital marketing services.

As an Email & Search Engine Marketing Specialist, you'll help independent lodging businesses attract new guests, reconnect with past guests, and increase direct bookings through personalized digital marketing strategies.

A major focus of this position will be email marketing and remarketing, including campaign planning, audience segmentation, content development, execution, and performance analysis.

You'll also support search engine optimization (SEO), paid advertising, and other digital marketing initiatives while serving as a key point of contact for assigned customers.

We're looking for someone who is comfortable balancing hands-on marketing work with customer communication and relationship management.

Measures of Success:

• Demonstrates rezStream core values: Team, Care, Passion, Knowledge, Trust – in all aspects of the job.
• Supports and communicates rezStream's core focus: Customer Success for Independent Lodging.

Email Marketing & Guest Remarketing

• Develop, execute, and optimize email marketing campaigns for independent lodging businesses.
• Create engaging email campaigns focused on seasonal promotions, special offers, guest engagement, and repeat bookings.
• Build remarketing strategies that encourage past guests to return and book directly.
• Segment guest audiences based on booking history, travel preferences, engagement, and other available data.
• Write compelling email copy and develop engaging content that aligns with each property's brand.
• Manage email campaign calendars, scheduling, testing, and execution.
• Monitor email performance, including open rates, click-through rates, conversions, and revenue when available.
• Identify opportunities to improve email engagement, deliverability, and overall campaign performance.
• Follow email marketing best practices, including consent, list management, and compliance requirements.

SEO & Paid Advertising

Support search engine marketing initiatives, including keyword research, on-page optimization, and content recommendations.

• Assist with paid advertising campaign setup, monitoring, and optimization.
• Review search performance to identify opportunities for improvement.
• Stay informed on evolving digital marketing trends, including AI-driven search and online advertising.

Customer Relationship Management

• Serve as a primary point of contact for assigned digital marketing customers.
• Communicate regularly with customers through email, phone calls, and virtual meetings.
• Learn about each customer's business, goals, seasonal trends, and marketing opportunities.
• Provide campaign updates, performance insights, and recommendations in a clear, approachable way.
• Help develop personalized annual marketing strategies and ongoing campaign plans.
• Proactively identify opportunities to improve customer results and overall satisfaction.

Reporting & Continuous Improvement

• Track and analyze campaign performance using email marketing platforms, Google Analytics 4, Google Ads, and other reporting tools.
• Prepare monthly and quarterly reports that highlight performance, key takeaways, and opportunities for improvement.
• Use campaign data to make informed recommendations and improve results.
• Identify opportunities to streamline processes, improve workflows, and strengthen our digital marketing services.

Skills and Experience:

• 2+ years of experience in digital marketing, with a focus on email marketing, guest remarketing, SEO, Google Ads, and Google Analytics.
• Experience working with lodging properties, including hotels, bed and breakfasts, vacation rentals, or other independent accommodations.
• Strong written and verbal communication skills, with the ability to build relationships and provide actionable marketing recommendations.
• Results-oriented, detail-oriented, and comfortable managing multiple customer accounts and marketing initiatives.

Pay: From $55,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Work Location: Remote