Marketing Manager- Part time

Job Title: Part-Time Marketing Manager Department: Marketing & Communications Reports To: Director of Operations / General Manager Location: Bethlehem PA Schedule: 20–25 hours per week (flexible)

Compensation Based upon experience $22-$40 Per / Hour

About You ___________________________________________________________________________

Are You motivated and accountable?

We are looking for a marketing leader to own our go-to-market strategy, connect marketing directly to revenue, that elevates our brand and pipeline.

Autonomy and authority

Reporting line to Senior management. provides ownership of strategy and budget, and mandates to build or shape the message

Job Summary

The Marketing Manager will develop and implement marketing strategies that drive brand awareness, client engagement, and business growth for the laboratory’s testing services. This role requires a hands-on marketer with experience in B2B communication, scientific or technical marketing, and lead generation within regulated industries.

Key Responsibilities

• Develop and manage multi-channel marketing campaigns (digital, print, email, events) targeting key industry sectors.
• Create and maintain marketing materials, including case studies, brochures, and digital content showcasing testing capabilities and accreditations.
• Manage website updates, search engine optimization (SEO), and social media presence to improve visibility and traffic.
• Coordinate industry conference participation, sponsorships, and webinar series to drive engagement.
• Track and report marketing performance metrics, providing actionable insights and recommendations.
• Collaborate with technical staff to translate complex technical information into client-focused content.
• Manage vendor relationships and control the marketing budget efficiently.
• Conduct market research to identify new opportunities and maintain competitive intelligence.
• Assist at trade events as needs arise. Travel would be required 4-6 times annually

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 3–5 years of experience in a marketing role, preferably within a technical, scientific, or regulated sector.
• Strong understanding of AI and digital marketing tools (Google Analytics, SEO, CRM, email marketing software).
• Excellent written and visual communication skills.
• Ability to work collaboratively with technical teams and external partners.
• Strong organizational skills and attention to detail.

Job Type

Part-time

Pay: $22.00 - $40.00 per hour

Benefits:

• 401(k)

Work Location: In person