Brand & Digital Marketing Manager

Brand & Digital Marketing Manager

PRICK'D MedSpa | St. Louis, MO 63117

Position: Full-Time Schedule: 5 days per week Location: In Person / St. Louis, MO

About PRICK'D MedSpa

PRICK'D MedSpa is a growing aesthetic and wellness practice focused on helping clients look and feel their best through personalized treatments, advanced technology, and an elevated client experience.

We are looking for a creative, driven, and strategic Brand & Digital Marketing Manager to take ownership of our brand presence, digital marketing, and content strategy.

This is an exciting opportunity for someone who loves beauty, aesthetics, social media, and marketing and wants to play an integral role in growing an evolving brand.

We want someone who can bring fresh ideas, think outside the box, create engaging content, and help take PRICK'D MedSpa to the next level.

Position Overview

The Brand & Digital Marketing Manager will oversee the day-to-day marketing, social media presence, content creation, and brand development for PRICK'D MedSpa.

This person will be responsible for creating and executing marketing strategies that increase brand awareness, attract new clients, engage our existing community, and drive treatment bookings and business growth.

The ideal candidate is creative but also understands the business side of marketing. We are looking for someone who can take an idea from concept to execution, stay ahead of trends, and consistently bring new opportunities to the table.

Responsibilities

Social Media & Content Creation

• Develop and execute a consistent social media strategy across Instagram, TikTok, Facebook, and other relevant platforms.
• Create engaging content, including Reels, Stories, posts, educational videos, promotional content, and behind-the-scenes footage.
• Plan, film, edit, and publish content that reflects the PRICK'D brand and aesthetic.
• Capture content featuring treatments, services, products, team members, and the overall client experience.
• Stay current on social media trends, audio, content styles, and digital marketing strategies.
• Develop creative ways to showcase our treatments, results, technology, and expertise.
• Maintain a consistent posting schedule and cohesive brand presence.

Brand Development & Strategy

• Help develop and maintain the PRICK'D brand voice, visual identity, and overall marketing direction.
• Create fresh marketing concepts, campaigns, promotions, and seasonal initiatives.
• Ensure all marketing materials and content align with the brand's personality and standards.
• Identify opportunities to increase brand awareness and differentiate PRICK'D in the aesthetics market.
• Bring creative ideas to life and proactively look for ways to elevate the brand.

Digital Marketing & Growth

• Develop and execute marketing campaigns to attract new clients and increase treatment bookings.
• Create and manage email marketing campaigns, newsletters, and promotional communications.
• Support website updates, landing pages, and digital marketing initiatives.
• Help develop client retention campaigns, referral programs, and promotional strategies.
• Monitor social media engagement, reach, website traffic, leads, and campaign performance.
• Analyze what's working, identify opportunities, and adjust strategies to improve results.
• Help turn social media followers and engagement into actual appointments and loyal clients.

Marketing & Team Collaboration

• Work closely with the owner and team to coordinate promotions, launches, events, and marketing initiatives.
• Gather content and information from providers to create engaging educational and promotional material.
• Coordinate marketing calendars, content schedules, and campaign timelines.
• Support in-office marketing, promotional displays, and brand experiences.
• Stay organized, meet deadlines, and independently manage ongoing marketing projects.

Required Qualifications

• Previous experience in social media management, digital marketing, content creation, or brand marketing.
• Strong understanding of Instagram, TikTok, Facebook, and current social media trends.
• Excellent writing, communication, and storytelling skills.
• Experience creating and editing short-form video content, especially Reels and TikToks.
• Proficiency with Canva, CapCut, and other content creation tools.
• Experience with email marketing platforms and social media scheduling tools.
• Strong understanding of branding, marketing strategy, and audience engagement.
• Creative eye for photography, video, aesthetics, and visual presentation.
• Highly organized with the ability to manage multiple projects and deadlines.
• Self-motivated, proactive, and comfortable working independently.
• Ability to take direction, accept feedback, and turn ideas into actionable marketing strategies.

What We're Looking For

We are looking for someone who is more than just a social media poster. We want someone who is passionate about marketing, understands branding, and is excited about helping grow a business.

The ideal candidate is:

• Creative: Has a natural eye for aesthetics, branding, photography, video, and engaging content.
• Strategic: Understands that marketing should do more than look good—it should generate awareness, leads, bookings, and revenue.
• Trend-Driven: Stays ahead of social media trends and knows how to turn trends into relevant brand content.
• Self-Motivated: Takes ownership of projects, works independently, and doesn't need constant direction.
• Ambitious: Excited to grow with the company, bring new ideas, and help build something special.
• Organized: Can manage a content calendar, multiple campaigns, deadlines, and ongoing projects.
• Collaborative: Enjoys working with a team, communicating ideas, and bringing creative visions to life.
• Growth-Minded: Open to feedback, eager to learn, and constantly looking for ways to improve marketing performance.

Preferred Experience

Experience in any of the following is a plus:

• Medical aesthetics, med spas, beauty, skincare, or wellness.
• Influencer marketing and brand partnerships.
• Photography and professional video production.
• Paid social media advertising and Meta Ads.
• Website management and SEO.
• Email marketing and client retention campaigns.
• Event planning and promotional campaigns.

Compensation & Opportunity

Compensation will be based on experience and qualifications.

This is a full-time opportunity to take ownership of the marketing and brand presence of a growing aesthetic practice. The right candidate will have the opportunity to make a meaningful impact on the company's growth, creative direction, and overall brand development.

Join the PRICK'D Team!

We are looking for someone who is creative, ambitious, motivated, and excited to build something.

We want someone who brings ideas to the table, takes initiative, understands the power of great branding, and is passionate about creating content that makes people stop scrolling.

If you love aesthetics, beauty, social media, and marketing—and want to play a hands-on role in growing an exciting brand—we would love to hear from you!

To Apply

Please submit your resume, examples of social media accounts or brands you've managed, and a portfolio of content you've created. We would love to see your creativity and get a feel for your style!

Pay: $20.00 - $40.00 per hour

Expected hours: 40.0 per week

People with a criminal record are encouraged to apply

Work Location: In person