Direct Marketing Coordinator

With six Super Bowl Championships and one of the most passionate fan bases in sports, the Pittsburgh Steelers are committed to delivering best-in-class fan experiences across every interaction.

The Direct Marketing Coordinator will provide support for all of the team’s marketing campaigns and initiatives, working within the Steelers’ Marketing Department.

This position is primarily responsible for the development, execution, and optimization of direct marketing—primarily email—aimed to drive immediate, measurable engagement and build personalized connections with fans, while supporting the goals of each business line within the organization.

**This is an on-site position - with a regular office business schedule.

DUTIES AND RESPONSIBILITES:* Lead the day-to-day production of all email campaigns from brief to launch, including strategy, build, QA & deployment.

• Develop and manage the email and SMS calendar of all approved direct communications, prioritizing the content plan, advertising inventory, and execution of each email category.
• Support the development and maintenance of impactful trigger-based fan journeys that deliver personalized content to drive fan engagement and loyalty.
• Develop new and optimize existing email marketing strategies that increase subscriber engagement, open rates, and click through performance.
• Collaborate with internal departments including the Campaigns, Pro Shop, Partnership, Creative, Ticketing and Stadium teams to ensure seamless implementation of campaign initiatives.
• Partner with Business Analytics to identify relevant segments and optimal send volume/cadence for each campaign, to increase engagement over time, prevent list fatigue and provide ROI.
• Leverage relationships with various technology partners, including but not limited to Eloqua and Movable Ink, to create efficiencies and improve the effectiveness of marketing channels/platforms.
• Assist in implementing testing strategies to optimize campaign results.
• Monitor industry trends, emerging technologies, and have a strong understanding of best practices/tools within direct marketing (email, SMS and push) and make necessary recommendations.
• Maintain a current knowledge of applicable CAN-SPAM and SMS compliance requirements (including consent, opt-out and carrier standards) and platform standards, as well as maintaining a high inbox placement rate.
• Monitor the performance reporting of email campaigns.

EXPERIENCE AND SKILLS:* Bachelor’s degree in Marketing, Communications, or a related field preferred

• 2+ years of email marketing experience within an ESP or marketing automation platform required (Eloqua a plus)
• Basic understanding of HTML, as well as a strong understanding of email marketing best practices, including segmentation and analytics required
• Experience working with dynamic email templates/content to handle multiple segments preferred
• Experience in omnichannel strategy a plus
• Solid understanding of email compliance and deliverability practices preferred
• Strong organizational and project management skills, along with the ability to balance priorities and manage multiple campaigns in a dynamic environment
• Strong attention to detail and commitment to quality assurance
• Excellent communication skills
• Proficiency in Adobe (Photoshop, Dreamweaver)
• Excellent organizational skills
• Sports industry knowledge a plus

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.