Ads & Website Marketing Coordinator

Overview

We are looking for a detail-oriented, results-driven Google Ads & Website Marketing Specialist to manage and optimize digital advertising campaigns across four different businesses. This role will focus primarily on Google Ads strategy, campaign management, performance tracking, and budget optimization to increase website traffic, generate leads, and drive bookings and revenue.

In addition to paid advertising, this person will make occasional website updates, improve SEO, research keywords, and ensure our websites are optimized for search engines and conversions.

The ideal candidate has hands-on experience managing multiple Google Ads accounts, understands how to analyze campaign performance, and can make data-driven decisions to improve results across different brands and industries.

Key Responsibilities

Google Ads Management — Primary Responsibility

• Manage and optimize Google Ads campaigns across four different businesses.
• Develop and implement advertising strategies based on each business's goals, audience, and budget.
• Conduct keyword research and identify opportunities to improve campaign performance.
• Create and optimize search ads, display campaigns, remarketing campaigns, and other relevant Google Ads campaigns.
• Monitor campaign budgets, bids, click-through rates, cost per click, conversions, and return on ad spend (ROAS).
• Track leads, website inquiries, bookings, and other key conversion actions.
• Analyze campaign data and make ongoing adjustments to improve results and reduce wasted ad spend.
• Write compelling ad copy and test different headlines, descriptions, keywords, and landing pages.
• Build and maintain performance reports, providing clear updates on results, spending, and opportunities for improvement.
• Stay up to date with Google Ads best practices, platform updates, and advertising trends.

Website Management & SEO — Secondary Responsibility

• Make occasional edits and updates to existing business websites.
• Optimize website pages using relevant keywords, headings, meta titles, meta descriptions, and internal links.
• Conduct keyword research to improve organic search visibility.
• Identify website issues that may affect search rankings, user experience, or conversions.
• Recommend improvements to landing pages to increase inquiries, bookings, and sales.
• Monitor website performance through tools such as Google Analytics 4 and Google Search Console.
• Ensure website content and advertising campaigns align with each business's marketing goals.

Qualifications

• Hands-on experience managing Google Ads campaigns.
• Experience managing multiple advertising accounts or brands simultaneously.
• Strong understanding of keyword research, bidding strategies, conversion tracking, and campaign optimization.
• Experience with Google Analytics 4 and Google Search Console.
• Knowledge of SEO fundamentals and website optimization.
• Ability to interpret data and turn performance insights into actionable improvements.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects, priorities, and advertising budgets.
• Strong written communication skills for ad copy and website content.

Preferred Qualifications

• Google Ads certifications.
• Experience with WordPress or other website content management systems.
• Experience with Google Tag Manager and conversion tracking implementation.
• Experience with lead generation, hospitality, tourism, events, or e-commerce advertising.
• Familiarity with landing page optimization and remarketing strategies.

What Success Looks Like

• Improved performance and return on advertising spend across all four businesses.
• Increased qualified website traffic, leads, bookings, and conversions.
• Effective management of advertising budgets.
• Consistent reporting and clear visibility into campaign performance.
• Improved keyword targeting and organic search visibility.
• Websites that remain updated, functional, and optimized for conversions.

Position Details

• Job Title: Google Ads & Website Marketing Specialist
• Department: Marketing
• Business Scope: Four business brands
• Primary Focus: Google Ads management and optimization
• Secondary Focus: Website updates, SEO, and keyword research
• Employment Type: To be determined
• Location / Work Arrangement: To be determined
• Compensation: Based on experience

Flexible schedule

Pay: From $21.00 per hour

Expected hours: 15.0 – 20.0 per week

Benefits:

• Employee discount
• Flexible schedule

Application Question(s):

• Do you have proven experience with Google Ads?

Work Location

Hybrid remote in Burleson, TX 76028