Digital Marketing Specialist

Digital Marketing Specialist

Full-Time | Full Benefits | Olney, MD

Physical Therapy & Sports Medicine Center (PTSMC)

About PTSMC

Physical Therapy & Sports Medicine Center is a growing outpatient physical therapy practice with six clinics throughout Montgomery, Anne Arundel, and Prince George’s counties in Maryland.

We are seeking a creative, organized, and proactive Digital Marketing Specialist to strengthen our brand, attract new patients, and support our clinics through effective marketing and communications.This hands-on role combines content creation, campaign management, and performance analysis.

The ideal candidate can develop engaging materials, manage multiple marketing channels, and collaborate with leadership and clinic teams to turn ideas into results.

Compensation

• Junior / Entry-Level: $21–$23.50 per hour, depending on qualifications. After six months of employment, eligible employees may earn commission in addition to base pay, subject to the company’s commission plan.
• Approximately Two Years of Relevant Experience: Starting at $23.75 per hour, plus commission, subject to the company’s commission plan.

Key Responsibilities

• Social Media and Content Creation: Manage social media channels and create engaging graphics, videos, captions, and educational content highlighting our services, providers, patient experiences, and company culture.
• Digital Advertising: Develop, manage, and optimize Google Ads and social media advertising campaigns to support patient acquisition, service promotion, and recruiting.
• Email Marketing: Create newsletters, patient outreach campaigns, referral partner communications, and promotional emails.
• Website and SEO: Maintain website content, publish blogs and service updates, coordinate changes with our website developer, and support improvements in search visibility.
• Marketing Materials and Outreach: Develop flyers, brochures, presentations, and other materials supporting physician referrals, personal injury marketing, hiring, and clinic initiatives.
• Reporting and Collaboration: Track campaign performance, recommend improvements, and work with leadership and clinic teams to support company goals and consistent branding.

Qualifications

• Relevant experience, coursework, internships, or a portfolio demonstrating digital marketing, social media, or content creation skills.
• Strong writing, editing, graphic design, and communication skills.
• Familiarity with Google Ads, Google Analytics, SEO, email marketing platforms, and social media tools.
• Proficiency with Canva or comparable design software; photography and video editing skills are a plus.
• Strong organizational skills and the ability to manage multiple projects and deadlines.
• Ability to work independently and collaborate with leadership, providers, clinic staff, and outside vendors.
• Healthcare or multi-location marketing experience is a plus.

Work Location and Schedule

This is a full-time employee position based at our Olney corporate office, with occasional visits to other clinics for photography, content collection, events, and other marketing needs.

• Company vehicle available for authorized work-related travel, subject to availability and company policies.
• Potential work-from-home flexibility may be considered once the employee demonstrates the ability to perform assigned responsibilities independently and effectively. Any remote-work arrangement requires prior Upper Management approval and is subject to business needs.

Benefits

• Full benefits package, including BCBS health, dental, vision, and prescription drug coverage.
• Up to four weeks of paid vacation, with partial transfer available.
• Six paid holidays per year.
• Participation in PTSMC’s 401(k) retirement and savings plans with a 4% match.
• Optional supplemental insurance through Aflac.
• Annual performance review, with eligibility for a salary increase of up to 5%, based on satisfactory performance and company financial review.

How to Apply

Please submit your resume, recover letter, and references today! Include work samples or a portfolio, if available, such as social media content, graphics, videos, email campaigns, or advertising projects. Selected candidates will be contacted directly to schedule an interview.

Job Types

Contract, Full-time

Pay: $18.00 - $20.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 1 year (Preferred)

Work Location: In person