Paid Media Buyer (Contract)

Pepper is looking for an independent paid media buyer to manage execution and optimization of our paid social and search campaigns.

Estimated scope

We expect this work to take roughly 20–30 hours per week.

Term: 6-month initial engagement, renewable by mutual agreement

Point of Contact: Sr. Growth Marketing Manager

About Pepper: Pepper is an innovative, fast-growing DTC intimate apparel brand designed to celebrate small-chested women. Our iconic solution-driven undergarments, swimwear, clothing are thoughtfully designed to make every moment and outfit a confident and authentic expression of your best self.

Pepper has been obsessed with uncompromising fit for small chests since our 470% funded Kickstarter launch 2017, and has since grown into a global community of millions of women united by a mission of inspiring women to feel perfectly enough as they are. We’re reshaping the conversation around fit, style, and confidence for small-chested bodies everywhere.

Scope Of Services

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The contractor will deliver the following across Meta, Google and TikTok, with other channels (e.g., Pinterest) added by mutual agreement:

• Campaign builds and launches
• + Build, launch and QA campaigns from Pepper's approved briefs, budgets and creative, with correct assets, copy, links, UTMs and naming conventions live on every launch.
• Ongoing account management and optimization.
• + Manage live campaigns, including high creative volume and testing structures on Meta, and test optimizations such as bid strategies, placements, attribution settings, landing pages and creative formats.
• Google Ads execution.
• + Run and optimize Search, Shopping/PMax and other Google placements.
• U.S. and international markets.
• + Manage U.S. and international campaigns as separate entities, with distinct structure, budgets, targeting and reporting by market.
• Account structure audit.
• + Within the first 30 days, deliver a written audit of each platform's account structure with recommendations on campaign architecture, consolidation, audience segmentation and testing frameworks.
• Performance recommendations.
• + Provide data-backed recommendations on when to pause, scale, refresh or adjust campaigns, and flag performance issues, creative fatigue, spend anomalies and setup errors with a proposed next step.
• Weekly performance summary.
• + Deliver a weekly campaign-level summary and data pull (Triple Whale, GA4 or similar) that validates platform reporting and explains the reasoning behind recommended spend and campaign changes.

Requirements

• 3+ years of hands-on paid media buying, ideally for DTC ecommerce brands
• Deep fluency in Meta Ads Manager, including high-volume creative testing and account structure
• Working experience in Google Ads (Search, Shopping/PMax) and TikTok Ads Manager
• Strong attention to detail: you QA your own work and catch broken links, wrong assets and tracking errors before launch
• Comfort reading performance data (Triple Whale, GA4 or similar) and turning it into a clear recommendation
• Clear, proactive communication in Slack and Asana; you raise issues early and come with a proposed fix
• Nice to have: Pinterest Ads experience, apparel or intimates category experience, and experience working alongside an in-house creative team.

How to submit a proposal

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Please send:

• A short overview of your business and current client mix
• Two or three relevant DTC account examples or case studies
• Your proposed monthly retainer for this scope and your availability to start

Benefits

Pepper is committed to fair and inclusive contracting and does not discriminate on the basis of any characteristic protected by law.