Account Executive - Healthcare Marketing

POSITION SUMMARY

The Account Executive is responsible for growing the organization's Private Duty Home Care, Skilled Home Health, Hospice services, and additional company services, through strategic sales, referral development, and community engagement.

This position builds and maintains relationships with healthcare professionals, referral partners, and community organizations to generate new business, increase referrals, and support census and revenue growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Business Development & Referral Relationships

• Develop and maintain relationships with hospitals, physician offices, discharge planners, case managers, social workers, senior living communities, rehabilitation facilities, and veteran organizations.
• Identify new referral sources and business opportunities to expand the organization's market presence.
• Conduct targeted outreach, sales visits, presentations, and consistent referral partner follow-up.
• Build and maintain a strong referral pipeline to support census and revenue growth.

Community Relations & Marketing

• Represent the organization as a liaison to healthcare professionals, community partners, and veteran associations.
• Promote Private Duty Home Care, Skilled Home Health, Hospice services, and additional company services through networking, community outreach, and educational events.
• Maintain a positive organizational image and strengthen community awareness of available services.
• Identify community needs and opportunities for service expansion.

Sales & Client Development

• Utilize consultative and inside sales techniques to convert inquiries and prospective clients into active services.
• Educate patients, families, and referral partners on available services and care options.
• Conduct client consultations and maintain timely follow-up with prospective clients.
• Collaborate with clinical, intake, and operational teams to support referrals, admissions, and service initiation.

Compliance & Performance

• Ensure marketing and referral activities comply with applicable regulations and organizational policies.
• Maintain accurate records of sales activity, referral sources, and prospective client follow-up.
• Monitor market trends and referral opportunities.
• Report on sales activity and business development progress to leadership.
• Meet established referral, census, and revenue goals.
• Perform other duties as assigned by the Director.

QUALIFICATIONS

• Minimum of 2 years of sales, marketing, or business development experience preferred.
• Home Health and Hospice marketing experience required.
• Proven ability to develop relationships, generate referrals, and convert prospective clients.
• Strong communication, networking, and interpersonal skills.
• Ability to work independently, manage a territory, and achieve sales goals.
• Valid driver's license, reliable transportation, and current automobile insurance.

Environment and Working Conditions

• Works under a variety of conditions in facilities and offices
• Ability to travel locally
• Ability to work a flexible schedule
• Some exposure to unpleasant weather.

Pay: $67,500.00 - $81,500.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• How many years experience do you have marketing Home Health and Hospice?

Willingness to travel:

• 75% (Preferred)

Work Location: In person