Marketing Manager

Marketing Manager At Outdoor Norway =======================================

Start: January 2027Contract: Full-time, with a probation periodCompensation: Based on experience, education and language skillsExperience: 5+ years in marketing, including at least 2 years leading a team. Tourism, travel or outdoor/adventure experience preferred.Location: Remote, with daily working hours overlapping 09:00–15:30 Oslo time (CET)

Outdoor Norway is based in Voss, recognised as Norway's Adventure Capital. We run day tours and multi-day adventure trips, from fjord kayaking and mountain biking to skiing and the Northern Lights, and we are growing across Norway.

We are looking for a hands-on, self-driven Marketing Manager to lead the day-to-day delivery of our marketing plan. You will turn the plan into weekly priorities and tasks, make sure every task has an owner and a deadline, follow up with the team, remove blockers and report progress.

You will lead a small remote marketing team (3–6 people), report to the CEO, and work closely with our external marketing advisor, sales, operations, guides and local partners. Future on-site opportunity The position is remote. In the future, there may be an opportunity to move to an on-site role in Voss, Norway.

This will depend on performance, adaptability, alignment with Outdoor Norway's company culture, business needs and mutual agreement. It is a possible future opportunity, not a guaranteed relocation, and would be agreed separately.

Key responsibilities

Plan and deliver* Turn the annual and seasonal marketing plan into weekly priorities and tasks in ClickUp, with clear owners and deadlines.

• Run weekly follow-ups with the team, remove blockers and keep work moving.
• Report progress, results and risks to the CEO every week.

Campaigns and channels* Coordinate Google Ads, Meta Ads, SEO, email and social media together with our specialists.

• Lead content production: YouTube and short-form video, photos, travel guides and blog articles.
• Deliver seasonal priorities: multi-day tours, Northern Lights and winter in Northern Norway, and campaigns for travel-trade partners (B2B).
• Run influencer and partner collaborations.

Funnel, CRM and data* Manage the journey from first visit to enquiry and booking in HubSpot, including nurture emails and lead hand-over to sales.

• Track results in GA4, Cometly and the ad platforms, with the focus on qualified leads, bookings and revenue.
• Plan spend within the agreed budget and report return on investment.

Team leadership* Lead and coach a remote, international team across time zones.

• Set clear goals, give regular feedback and help team members grow.

Brand, guests and responsible travel* Keep all marketing true to our brand: expert, local, safe and premium.

• Use guest reviews and feedback to improve how we present our experiences.
• Reflect our responsible-travel values in partners, imagery and messaging.

Qualifications* 5+ years of marketing experience, including at least 2 years leading a team, preferably in tourism, travel or outdoor/adventure.

• Proven experience leading a remote team across time zones.
• Hands-on experience with Google Ads, Meta Ads, SEO, HubSpot (or a similar CRM) and GA4.
• Experience with international marketing campaigns.
• Very organised, with reliable follow-through; experience with a project tool such as ClickUp.
• Excellent written and spoken English; Norwegian is a plus.
• Commercial mindset; comfortable working with data and budgets.
• Passion for nature, the outdoors and sustainable travel.
• Able to work in a fast-changing, seasonal business.
• A degree in marketing, communications, tourism or a related field is an advantage.

What we offer* A role shaped around your expertise and experience

• An international team of driven and motivated colleagues
• Competitive salary
• Continuity and growth opportunities within Outdoor Norway
• A challenging learning environment with the autonomy to shape your own position
• A lively, inclusive team atmosphere with plenty of laughter and team events

How to applyPlease include one example of a tourism or travel campaign you led, with its results. Shortlisted candidates will complete a short practical task.

Website Link - www.outdoornorway.com