Marketing Coordinator

Marketing Coordinator

Position Summary

We are seeking an organized, creative, and motivated Marketing Coordinator to support our evolving functional ingredient business serving food, beverage, and related manufacturers with more specialized ingredients.

This is a hands-on position focused on helping our sales team communicate ingredient capabilities, maintain professional marketing materials, and generate customer interest. This person will use existing resources and tools to deliver practical and consistent support.

The Marketing Coordinator will report directly to the VP of Marketing, who will establish priorities and approve messaging and spending, but will also coordinate with the key Product Managers to provide support specific to their product categories and areas.

Key Responsibilities

Sales Materials and Product Information

• Create and update product flyers, presentations, application summaries, and customer success stories using established templates.
• Translate information provided by sales, suppliers, and technical staff into clear customer-facing content.
• Maintain an organized collection of current logos, product images, approved literature, and presentations.
• Coordinate technical review of product information and claims before publication.

Digital Content and Communications

• Draft and schedule LinkedIn, Instagram, and other social media vehicles and posts featuring ingredients, applications, company news, and industry events.
• Make routine website updates, including product information, news, and downloadable materials.
• Prepare targeted customer eBlasts using approved contact lists and messaging.
• Maintain consistent branding and proofread materials for accuracy.

Trade Show and Event Support

• Coordinate literature, graphics, promotional items, samples, and shipping deadlines for selected trade shows.
• Help prepare pre-show communications and post-show follow-up materials.
• Organize trade show leads and route them promptly to the appropriate salesperson.
• Track event expenses against approved budgets.

Sales and Lead Support

• Help maintain accurate customer and prospect information in the company’s CRM or contact database.
• Prepare materials for customer meetings and product introductions.
• Track incoming marketing inquiries and coordinate follow-up with sales.
• Gather approved customer feedback and project information for future success stories.

Market Research and Organization

• Conduct basic research on competitors, ingredient trends, customer applications, and relevant industry events.
• Maintain a simple marketing calendar aligned with sales priorities.
• Coordinate approved projects with printers, designers, and other outside vendors when needed.
• Provide a brief monthly report covering completed activities, spending, inquiries, and upcoming priorities.

Qualifications

• Associate or bachelor’s degree in marketing, communications, business, or a related field preferred; equivalent experience considered.
• Three-Five years of relevant experience is preferred.
• Strong writing, proofreading, organization, and follow-through skills.
• Proficient with Microsoft suite, Canva and/or similar design tools as well as social media marketing, in particular LinkedIn.
• Willingness to learn technical ingredient information and business-to-business selling.
• Ability to manage several small projects and work within clear budget limits.
• Experience with CRM systems, email marketing platforms, or website editing is helpful but not required.

What Success Looks Like

• Sales materials are accurate, current, professional, and easy to find.
• Marketing communications are consistent and relevant to target customers.
• Trade show materials and follow-up support are completed on time.
• Customer inquiries reach the right salesperson promptly.
• Approved priorities are completed reliably within budget.

Working Environment

· This role offers broad exposure to the ingredient business and close collaboration with sales and technical colleagues. The company will provide direction, product training, and content review. The position emphasizes practical execution, resourcefulness, and steady improvement, with occasional travel for trade shows or company events.

· Our office is in Washington MO and based on candidates experience and ability to learn our business the role is open to being a hybrid position.

Pay: $65,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Retirement plan
• Vision insurance

Work Location: In person