Marketing Director

Company Name: Oral Arts Dental Lab

Position: Marketing Director

Location: Huntsville, AL

Oral Arts is a full-service family owned and operated dental laboratory. We manufacture dental prostheses, such as crowns, bridges, implants, dentures, partials, orthodontic appliances, etc.

Oral Arts is seeking a Marketing Director to lead our brand, strengthen relationships with dental professionals, and drive measurable growth in new and existing accounts.

We’re looking for a leader who combines strong creative judgment with proven customer acquisition experience. You’ll develop our marketing strategy, oversee campaigns and creative partners, and work closely with leadership and sales to turn marketing investment into lasting customer relationships.

Hands-on HubSpot experience is required. You must be able to build and manage campaigns, automation, lead tracking, and performance reporting within the platform.

Description of responsibilities include, but are not limited to:

• Drive dentist acquisition. Develop campaigns that attract qualified dental practices and convert interest into first cases and ongoing business.
• Own HubSpot marketing operations. Manage contact segmentation, email campaigns, landing pages, forms, automated workflows, lead scoring, and reporting.
• Connect marketing with sales. Establish processes in HubSpot for lead assignment, follow-up, pipeline tracking, and measuring conversion from inquiry to active account.
• Lead brand and creative direction. Ensure compelling, consistent messaging and design across our website, advertising, sales materials, photography, video, and events.
• Manage digital marketing. Oversee paid search, social advertising, SEO, email marketing, website performance, and lead nurturing.
• Market our products and capabilities. Translate technical dental laboratory services into clear benefits for dentists and their patients.
• Grow existing accounts. Develop programs that improve retention, reactivate inactive customers, and increase adoption of additional services.
• Manage budgets and outside partners. Hold agencies, designers, and other vendors accountable for quality, deadlines, and results.
• Support industry visibility. Coordinate trade shows, educational programs, professional partnerships, and product launches.
• Measure business results. Report on acquisition costs, qualified leads, first-case conversion, new active accounts, retention, and revenue generated.

Required experience:

• Demonstrated success leading marketing programs that produce measurable customer and revenue growth.
• Hands-on experience with HubSpot Marketing Hub and CRM, including campaign execution, workflows, segmentation, lead management, dashboards, and reporting.
• Ability to maintain reliable CRM data and work with sales to ensure consistent platform adoption.
• Strong B2B marketing experience and an understanding of how to reach professional decision-makers.
• Excellent creative judgment, supported by examples of campaigns, websites, or brand work you have led.
• Working knowledge of digital advertising, SEO, analytics, and conversion tracking.
• Experience managing marketing budgets, agencies, vendors, and cross-functional projects.
• Strong writing, communication, and project management skills.
• Ability to develop strategy and take direct responsibility for execution.

Preferred experience:

• Marketing experience with a dental laboratory, dental manufacturer, distributor, or agency serving dental businesses.
• Experience acquiring and retaining dentist accounts.
• Experience marketing to dental groups and DSOs.
• Current HubSpot certifications.
• Bachelor’s degree in marketing, communications, business, or a related field.

What Success Looks Like

You’ll establish a clear marketing plan, strengthen Oral Arts’ creative presence, and build a measurable process for attracting and converting dental accounts. HubSpot will serve as a reliable source for understanding campaign performance, lead follow-up, and customer acquisition.

Why Oral Arts?

This is an opportunity to shape the marketing direction of an established dental laboratory business where technology, craftsmanship, and customer relationships matter. Your work will directly influence how dentists discover Oral Arts, understand our capabilities, and choose us as their laboratory partner.

Pay/Salary is based on relevant experience.

For information on Oral Arts, please visit our website at www.oralartsdental.com.

With or without reasonable accommodation, the physical and mental requirements of this job include the following: seeing, hearing, speaking, and writing clearly. Occasional reaching with hands and arms, stooping, kneeling, crouching and crawling. Frequent sitting, standing and walking, which may be required for long periods of time and may involve climbing stairs regularly.

Additional physical requirements may include

• Frequent lifting and/or moving up to 25 pounds and occasional lifting and/or moving up to 50 pounds.
• Oral Arts Dental Laboratory is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.