Group Sales Manager

We’re seeking a Group Sales Manager to turn curious visitors into loyal fans by building and selling unforgettable group, VIP, and private tour experiences at Tennessee's First Legal Moonshine Distillery and the #1 most visited distillery in the world, Ole Smoky Distillery!

Job Summary

Primarily responsible for driving group sales revenue through the development, coordination, and execution of group, paid, and VIP tours. This role builds and manages relationships with tour operators, corporate clients and event planners while collaborating cross-functionally to deliver exceptional guest experiences that align with brand standards and revenue objectives.

Essential Duties & Responsibilities

● Develops and executes group sales strategies to achieve revenue targets.

● Cultivates and maintains relationships with tour operators, corporate clients, travel partners and event planners.

● Responds to group sales inquiries, prepares proposals and negotiates pricing and contracts as needed.

● Coordinates interdepartmentally to ensure seamless execution of group events.

● Manages group sales calendars, bookings and event logistics to optimize capacity and guest flow.

● Tracks group sales performance prepares reports and analyzes trends to inform sales strategies.

● Ensures all group events comply with safety, age-verification and regulatory requirements.

● Represents the brand at trade shows, industry events and networking opportunities to drive new business.

Knowledge, Skills & Abilities

● Bachelor’s degree preferred in Business, Hospitality, Sales, Marketing, or a related field;

equivalent experience considered.

● Proficiency with CRM systems, booking and scheduling platforms, Microsoft Office, and basic contract management tools.

● Knowledge of hospitality, tourism, group sales, event planning and responsible alcohol service practices.

● Strong sales acumen, negotiation skills, verbal and written communication and relationship- building abilities.

● Results-driven, highly organized, self-motivated and capable of managing multiple client

engagements simultaneously.

Working Conditions (Physical, Environment & Schedule Expectations)

● Ability to stand and walk for extended periods during events; lift up to 25 lbs as needed for event setup.

● Frequently required to reach with hands and arms and talk or listen to others.

● Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

● Office environment combined with on-site distillery, event and retail settings; moderate noise levels during events and cross-functional collaboration.

● Must adhere to company security, confidentiality and emergency protocols.

● Flexible schedule including weekends, evenings and holidays based on event and group booking needs.

Additional Notes

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Duties and responsibilities may change at any time with or without notice.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Application Question(s):

• What experience makes you a strong fit for this position?
• What interests you about this role?
• Please share your salary expectations.

Work Location

In person