Email Marketing Manager/Specialist

Email Marketing Manager/Specialist

Department 7159 - Communications & Marketing

Position Number 986820

Requisition No. S02872

Salary Range/Pay Rate $62,399 annually

Benefits of Working at Oakland University Oakland University offers competitive salaries and an excellent benefit program including a comprehensive medical plan with low contribution amounts for our employees, dental and vision plans at no cost for our employees, generous paid time off plans, a generous University contribution to our 403(b) retirement plan, tuition assistance for our employees and dependents, free access to our Campus Recreation Center and workout facilities, and flexible work schedules and wellness programs.

These are current benefit levels subject to future changes. Oakland University offers a strong, University-wide commitment to diversity, equity and inclusion, which has garnered national recognition as a top workplace for LGBTQ+ community members; national recognition as a safe workplace, and consistent top ranking for support services to U.S. Military veteran students.

Employee Group/Grade AP Band N

Job Category

Administrative-Professional

Work Schedule FT/Reg (40 hours)

Shift/Days

This is a full-time position.

First consideration will be given to those who apply by November 30, 2026.

Pay Schedule Month

Number of Hrs./Wk. 40

Position Information

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Position Information

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, Business, or a related field or an equivalent combination of education and/or experience.
• A minimum of two (2) years of professional experience in email communications, digital marketing, marketing automation, or related communications roles.
• Experience managing email marketing platforms and marketing automation systems.
• Experience analyzing performance and presenting actionable insights.
• Knowledge of email marketing best practices, audience segmentation, deliverability, and compliance requirements.
• Strong written communication, project management, and organizational skills.
• Ability to communicate effectively with others.

Desired Qualifications

• Experience in higher education or advancement communications.
• Experience with Google Analytics 4 (GA4) and Google Tag Manager
• Knowledge of accessibility standards and digital communication compliance requirements.

All Qualifications

Unless otherwise required by an applicable collective bargaining agreement, all minimum, additional and desired qualifications are preferred, but qualifications, degrees, and/or experience deemed comparable and/or equivalent by Oakland University in its sole and exclusive discretion may be considered.

Position Details

Position Purpose

The Email Marketing Manager is responsible for leading Oakland University’s enterprise email marketing strategy, execution, governance, and performance measurement. This position manages the university’s email marketing platform, develops audience-centered communication strategies, supports engagement initiatives, and ensures compliance with institutional policies and industry regulations.

Working closely with University Communications and Marketing (UCM), Academic Affairs, Advancement, Student Affairs, and campus partners, the Email Marketing Manager develops and implements targeted email communications that support institutional initiatives.

This role combines supporting strategic communication, marketing automation, analytics and audience segmentation to improve engagement and drive measurable outcomes across the university’s communication platforms.