Business Development Representative

Job Summary

Nielson Communications is seeking a results-driven Two-Way Radio & Technology Sales Representative to expand our client base across the Greater Milwaukee and Southeast Wisconsin region. Operating out of our Salem, WI location, you will drive business development, cultivate existing accounts, and deliver mission-critical wireless communications and technology solutions.

In this role, you will partner with clients across public safety, construction, healthcare, transportation, and industrial sectors to solve complex operational challenges. If you thrive in a consultative, hands-on B2B sales environment and want to represent leading industry brands in an established territory, we encourage you to apply.

Key Responsibilities

• Territory & Account Management: Identify, prospect, and secure new commercial and public-sector accounts across Milwaukee, Racine, Kenosha, and surrounding Southeast Wisconsin counties.
• Consultative Solution Selling: Assess client operational needs and recommend tailored two-way radio networks, wireless infrastructure, and integrated technology systems.
• Product Demonstrations: Conduct hands-on demonstrations and deliver technical sales presentations to decision-makers, fleet managers, IT leads, and safety directors.
• Full Sales Cycle Execution: Manage the entire sales pipeline from prospecting and quotation through contract negotiation, closing, and post-sale account management.
• Technical Collaboration: Partner closely with internal technical and engineering teams in Salem to scope accurate solutions and coordinate smooth implementation.
• Pipeline Tracking & Reporting: Maintain up-to-date opportunity tracking, contact logs, and revenue forecasts within the CRM system.
• Industry Acumen: Stay current on evolving wireless technology, regulatory standards, competitor offerings, and key product lines (Kenwood/EF Johnson, L3Harris, Tait, BK, Hytera, and other related platforms).

Qualifications & Requirements

• Sales Experience: 1–2+ years of B2B field sales, business development, or technical sales experience (background in telecommunications, two-way radio, wireless networking, or low-voltage systems is a strong advantage).
• Technical Aptitude: Familiarity with commercial two-way radio systems (Motorola Solutions, Kenwood, Hytera) and communication technologies.
• Communication Skills: Strong interpersonal, negotiation, and presentation skills with an ability to communicate effectively with both field operations and executive leadership.
• Self-Directed: High self-motivation, strong organization, and the discipline to manage an active field schedule independently.
• Tools & Software: Experience utilizing CRM software and sales tracking tools.
• Education: High school diploma or equivalent required; Associate or Bachelor’s degree in business, communications, or a related field preferred.
• Mobility: Valid driver’s license with an insurable driving record; willingness to travel regularly throughout the assigned territory.

Benefits & Compensation

• Competitive base pay plus commission/incentive opportunities
• Comprehensive health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (PTO) and paid holidays
• Flexible scheduling options

Note: Benefit eligibility applies to full-time employees; standard waiting periods may apply. Military-experienced candidates are strongly encouraged to apply.

Job Type

Full-time

Benefits:

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Education:

• Associate (Preferred)

Experience:

• B2B sales: 1 year (Preferred)
• Business Development: 1 year (Preferred)
• Technical Sales: 1 year (Preferred)

Work Location: Hybrid remote in Salem, WI 53168