Social Media Manager

We are seeking a results-driven Social Media Manager to lead the planning, execution, and optimization of our social media presence across multiple platforms. This role is responsible for growing brand awareness, engaging online communities, creating compelling content, and driving measurable business results through both organic and paid social media initiatives.

The ideal candidate is both a strategist and a hands-on creator who can develop social media plans, manage team members, and personally create engaging content that drives audience growth and business results.

Social Media Strategy & Planning

• Develop and implement comprehensive social media strategies aligned with business and marketing objectives.
• Create platform-specific content plans for channels such as LinkedIn, Instagram, Facebook, X, TikTok, YouTube, and emerging platforms.
• Identify opportunities to increase brand visibility, audience engagement, lead generation, and customer retention.
• Stay up to date with industry trends, platform updates, and social media best practices.

Content Development & Management

• Collaborate with internal teams, videographers, designers, and stakeholders to develop engaging content.
• Create and manage content calendars, ensuring consistent brand messaging across platforms.
• Develop copy, captions, hashtags, and campaign messaging that resonates with target audiences.
• Oversee content publishing and scheduling using social media management tools.

AI Innovation & Optimization

• Identify and implement AI tools and automation opportunities to enhance content creation, community management, reporting, and campaign execution.
• Establish best practices and quality control processes for AI-generated content to ensure brand consistency and accuracy.
• Stay informed on AI trends, platform updates, and industry best practices to maintain a competitive advantage.

Community Engagement

• Monitor social media channels and respond to comments, messages, and customer inquiries in a timely manner.
• Build and nurture online communities to strengthen brand loyalty and advocacy.
• Manage reputation and support crisis communication efforts when necessary.

Analytics & Reporting

• Track, analyze, and report on social media performance metrics, including engagement, reach, conversions, and ROI.
• Provide actionable insights and recommendations to optimize campaigns and content performance.
• Conduct regular competitor and market analysis to identify opportunities and gaps.

Paid Social Media Campaigns

• Plan, execute, and optimize paid social advertising campaigns.
• Manage campaign budgets and monitor ad performance against KPIs.
• Conduct audience targeting, A/B testing, and retargeting initiatives to improve results.

Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
• Minimum of 5 years of experience managing social media accounts for a brand, agency, or organization.
• Minimum of 3 of people leadership experience managing direct reports, including hiring, performance management, coaching, mentoring, and employee development, with a proven track record of building high-performing teams.
• Experience creating social media content directly, including copywriting, graphic design, short-form video production, photography, and video editing.
• Minimum of 3 years of experience managing direct reports and leading team members, with a demonstrated ability to coach, mentor, and develop talent.
• Strong knowledge of social media platforms, best practices, trends, and algorithms.
• Experience with social media management and analytics tools.
• Excellent writing, editing, and communication skills.
• Strong organizational skills with the ability to manage multiple projects and deadlines.

Nicolet Law Office offers a competitive compensation package including:

• Medical, dental, vision coverage, flex spending accounts (FSA)
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Paid Time Off and additional paid leave policies including Parental Leave, Bereavement Leave, Military Leave, Jury Duty
• Paid Parking

Schedule:

• 8-hour shift
• Day shift (typically 8 am – 5 pm)
• Monday to Friday
• Full-time
• In person, Minneapolis office

About the company:

Interested in a fun and rewarding career? Nicolet Law might have the perfect job for you!

Nicolet Law Office is a trusted name for Midwesterners that have been injured in an accident and are seeking legal services during a stressful time. Our team is unrivaled in experience, compassion, and tenacity in fighting for our clients.

Our Mantra

Be Kind, Do Good. We are a fast-growing law firm that specializes in Personal Injury. Dedicated and compassionate team members help clients get through difficult hardships with dignity and ease.

By investing in our employees’ well-being and professional development, we’ve created a positive and fun environment that fosters satisfying careers and ultimately better serves our clients. We have offices throughout the Midwest.

Pay: $115,000.00 - $125,000.00 per year

Application Question(s):

• Have you previously applied or worked with us in the past?
• Were you referred to Nicolet by a current employee/do you know any current employees of Nicolet?
• Are you a current or past client of ours?

Ability to Commute:

• Minneapolis, MN 55414 (Preferred)

Work Location: In person