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Sales Manager, Key Accounts (California) — GEEK THCX

New Normal Labs LLC · Irvine, CA, US

Spotted 6d ago

Job details

Pay
$100,000 – $120,000 a year
Work mode
On-site
Level
Mid level
Experience
3+ years
Posted
Oct 29, 2026
Last confirmed open
Oct 29, 2026
Job description

About this role

The Role

Field-based role covering California. You will own dispensary relationships end to end: open new accounts using your existing buyer network, and grow sell-through in existing accounts so they never sit out of stock. This is a hunter and farmer role in one.

What You'll Do

  • Open new dispensary accounts across your territory, leveraging your existing buyer relationships from day one
  • Own a book of retail accounts: regular route visits, buyer meetings, and reorder discipline — par levels, standing orders, and follow-up cadence so accounts never go 1–3 weeks out of stock
  • Drive sell-through in store: budtender training, powered demo units, merchandising, and in-store activations
  • Partner with our licensed California distributors on fulfillment, compliant trade samples, and order timing
  • Track sell-through by store and SKU, and report weekly on velocity, stockouts, buyer feedback, and competitive activity
  • Represent GEEK THCX at trade shows and industry events (e.g., Hall of Flowers)
  • Be the voice of the retailer inside the company: what buyers want, which flavors move, where the market is heading

What You Must Bring (Non-Negotiables)

  • 3+ years of cannabis industry sales experience in California
  • Prior experience at an established, larger cannabis brand (MSO or leading California brand) — required
  • An active, existing network of dispensary buyer relationships in California that you can call on from day one
  • Proven track record of opening new retail accounts and growing sell-through in existing accounts
  • Working knowledge of California cannabis regulations: licensed distribution, Metrc, trade samples, and advertising rules
  • Self-directed and field-based: you manage your own route, calendar, and follow-ups
  • 21+; valid California driver's license; able to meet state cannabis-industry employment requirements; able to travel across your territory

Nice to Have

  • Existing relationships with California dispensaries
  • Experience selling vape/device categories specifically
  • Experience selling into both independent and chain dispensaries

What We Offer

  • 80K-90K per year + Commission
  • Paid Time Off
  • A product that sells: a differentiated device with real demand at retail
  • Autonomy: own your territory and build your book
  • Growth: an early sales hire with room to grow as the brand scales in California and beyond

Job Types: Full-time, Contract

Pay: $100,000.00 - $120,000.00 per year

Benefits:

  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Work Location: In person

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