Business Development Representative

Company Overview

Headquartered in Glen Mills, Pennsylvania, New Carbon Company dba Golden Waffles is the largest supplier of waffle irons and waffle mix to the hospitality and foodservice industry. The Company provides a comprehensive turnkey waffle program consisting of mixes, toppings, and flavorings along with waffle iron equipment and related maintenance to over 40,000 customer locations throughout North America and the rest of the world.

The Company's renowned irons and mixes have been used in leading restaurants, hotels, colleges, corporate environments, and theme parks for over 85 years.

As a complete B2B2C solution provider for the waffle category, the Company enables customers the ability to offer their guests a consistently high-quality, delicious product at high margins without the typical obstacles associated with serving waffles.

Golden Waffles’ well-established geographic footprint provides coast to coast coverage in the U.S. and a global distribution partner network that can service customers across the U.S. and in ~45 countries.

Golden Waffles employs ~270 associates with a geographically dispersed route delivery team of ~115. Over 80 distribution centers are located across the United States along with a waffle iron manufacturing and refurbishment center in South Bend, Indiana to ensure prompt distribution to all customers.

Job Summary

The Business Development Representative is responsible for creating and executing market growth strategies - identifying new business opportunities, expanding into new markets, and maximizing sales within the assigned territory. The Business Development Representative is a proactive sales professional with a strong entrepreneurial spirit and a proven track record of achieving and exceeding sales targets.

Essential Duties and Responsibilities

New Business Opportunities in Assigned Territory:

• Partner with foodservice operators (restaurants, hotels, institutions) to grow waffle program sales and menu penetration
• Use your hospitality/foodservice network to open and expand accounts — from independents to multi-unit chains; Lead negotiations and close deals to secure new business opportunities.
• Develop and implement strategic sales plans to achieve company goals and targets.
• Collaborate with marketing and product teams to shape promotional strategies that strengthen operator success
• Present and demonstrate company products and services to prospective customers within the assigned territory.
• Negotiate contracts and close sales deals to meet revenue targets.
• Provide regular reporting on sales activities, pipeline status, and market trends to management.
• Plan and execute the installation of all new accounts ensuring a seamless new customer experience from start to finish.
• Coordinate new account installation for large accounts with the local route sales representative and the customer service team.

Partnership Development

Build and manage strategic relationships with foodservice distributors (broadline and regional[AD1] ), operator groups, and key channel partners to drive menu placement, distribution compliance, and volume growth within the territory.

Develop trusted, long-term relationships with restaurant operators, chefs, and multi-unit decision-makers by acting as a consultative partner focused on menu profitability, product performance, and operational ease.

Revenue Growth:

• Drive revenue growth by developing and executing plans to increase sales and market share.
• Monitor and analyze sales performance, providing regular reports and insights to senior leadership.
• Identify and address any barriers to growth, implementing corrective actions as needed.

Brand Representation:

• Represent Golden Waffles at industry events, conferences, and trade shows.
• Act as a brand ambassador, promoting our values and vision to external audiences.

Position Requirements

• 2–5+ yrs experience in foodservice sales, wholesale distribution, restaurant supply, or CPG[AD2] route/business development
• Deep understanding of foodservice operators, buyers, and menu cycles
• Proven consultative sales track record with measurable results
• Evaluate inbound and outbound lead data to rank and pursue high-value foodservice accounts, ensuring time and resources are focused on opportunities with the highest likelihood of conversion and long-term revenue.
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.
• Excellent organizational and time management skills.
• Proficiency in Microsoft Office Suite and CRM software (e.g., Salesforce).
• Willingness to travel within the designated territory as required.