Events Marketing Specialist - Marketing & Comm (Hybrid - Greater Chicago)

Position Overview

The Events Marketing Specialist supports the planning and delivery of NWS events, working closely with the Events Marketing Manager and cross-functional partners. Ensures high-quality customer experiences and supports performance tracking and reporting across events.

Key Responsibilities

Event CoordinationLogistics

Plan and coordinate tabletops, golf tournaments, local sponsorships, and other recurring regional events

Coordinate registration, sponsorship deliverables, vendor communications, and purchasing

Prepare event briefs, schedules, packing information, and communications with participating Sales team

Maintain event records, asset needs, budget tracking, and event calendars

Manage accurate event records and support post-event reporting

Support logistics and take an active role in setup, attendee experience, and on-site coordination for tradeshows and symposiums

Additional duties as needed

Cross-Functional Collaboration

Collaborate with Digital Marketing in event promotion and follow-up messaging.

Collaborate with Channel Marketing for partner-supported event campaigns.

Event Materials and Logistics

Help coordinate booth materials, giveaways, signage, and lead-capture needs

Coordinate with warehouse team on packing, shipping, returns, and event-material requirements

Pack event materials and supplies when needed, ensuring they are organized and ready for shipment.

Keep event materials organized and properly stored in the warehouse

Promotion and Performance Tracking

Work with Events Marketing Manager, Digital Marketing and Channel Partner Marketing to plan event promotion and coordinate partner deliverables.

Contribute ideas and event details for promotional materials and communications, coordinating with the relevant marketing partners.

Collect post-event files, attendance, invoices, photos, and sponsor deliverables for post-event review.

Maintain event and lead records within CRM system and share useful observations from event results.

Qualifications

• Education and Experience Bachelor's degree in marketing, communications, event management, business, or a related field Approximately 2-3 years of event planning, tradeshow coordination, experiential marketing, or field marketing support.
• Proven experience managing logistics for multiple concurrent events, including shipping, and booth setup.
• Experience supporting promotional activities, content preparation, and pre/post-event communication.
• Comfort working with cross-functional teams, including Digital Marketing, Channel/Vendor teams, Sales, and Operations.
• Skills Proficiency with event coordination tools or project management platforms (e.g., Trello, Microsoft Planner and List).
• Strong proficiency in Microsoft Office, especially Excel and PowerPoint.
• Familiarity with CRM and lead capture tools (e.g., Salesforce, HubSpot) for recording attendee data and tracking follow-up.
• Highly organized, with the ability to manage and track tasks independently.
• Ability to stay focused under pressure and meet deadlines in a fast-paced environment.
• Strong time management skills with a focus on preparation, checklists, and proactive issue resolution.
• Maintains a high standard of professionalism and attention to detail in all event touchpoints.
• Experience with design tools such as Adobe Creative Cloud or Canva is an asset.
• Work Arrangement and Travel Hybrid position requiring two days per week in the office (located in Westmont, IL) Ability and willingness to travel up to 50%, including nights and weekends as needed.
• Access to a vehicle