Agency Media Buyer (In-House Growth)

The role

We're a DTC email and SMS retention agency, and we run our own paid ads to bring in new brand clients. This role is media buying for us, not for client brands. You'll own our Meta ads from top to bottom and turn them into booked calls and new clients.

We already spend $5,000 to $10,000 a month on these ads, and the results are strong. Our cost per call and cost per lead are both in a good place. We want someone who's done this before and can take what's working, make it cleaner, and scale it up from here.

What you'll do day to day

• Run and manage our Meta ad account end to end (campaigns, ad sets, budgets)
• Build our own static ads in Higgsfield, in our brand look
• Read hold rate, hook rate, and the metrics that tell you if a creative is working
• Track cost per lead and cost per booked call per campaign, never blended
• Write ad angles that name the sector, the revenue level, and the benchmark the brand should hit
• Test new creative in a steady cycle and let spend pick the winners
• Keep the landing page and offer in sync with what the ads promise
• Scale the spend as the numbers hold, without letting cost per result slip

Requirements

• Proven Meta ads experience with a real account you can show us
• You know how to read hold rate and the creative metrics that come with it
• You can make static ads yourself, no waiting on a designer
• You understand lead gen funnels, not just ecom product ads
• You're proactive and ask a lot of questions to get the full context
• Comfortable owning numbers and reporting on them plainly
• Reliable, remote, and available to communicate through the day

Tools you'll use

• Higgsfield for building static ads
• Meta Ads Manager (campaigns, ad sets, reporting)
• Go High Level for landing pages and funnels
• Slack for team communication

Questions we're asking (these are in the Typeform)

• How many years have you run Meta ads, and whose accounts?
• What's the most you've managed in monthly ad spend?
• Walk us through how you read hold rate on a video ad.
• Have you run lead gen or booked-call campaigns before? Tell us about one.
• Show us a static ad you made yourself, start to finish.
• What would you check first on an account already getting good results?
• Why do you want to run ads for an agency instead of for brands?

If you're interested, please fill-in some details:

https://form.typeform.com/to/k1BtfRoW

Pay: From $2,000.00 per month

Work Location: Remote