Sales Representative - Dallas, TX (field-based)

COMPANY

Mission Equipment, LLC

LOCATION

Dallas, TX (field-based)

EMPLOYMENT TYPE

Full-time

COMPENSATION

Base salary + commission

ABOUT MISSION EQUIPMENT

Mission Equipment is a growing specialty equipment rental company headquartered in Palm Harbor, Florida, with operations across Florida, Georgia, and Texas. We serve contractors, developers, municipalities, and industrial customers.

Our fleet includes specialized under bridge inspection vehicles, aerial lifts, telehandlers, specialty trailer-mounted units, and a general rental fleet. We are a young, fast-growing company, and every person on the team has a direct hand in where we go next.

POSITION SUMMARY

We are seeking a motivated Sales Representative to drive revenue growth within an assigned territory through new customer acquisition, account development, and relationship management. This is a field-based role focused on building lasting partnerships with construction and industrial customers.

You will start with an existing book of business to learn on and expand. From there, you are expected to grow the territory with new customers and meet individual quotas that support company growth. You will own the full sales cycle: inbound/outbound follow-up, discovery calls, pipeline generation, and closing new business.

KEY RESPONSIBILITIES

New business development

• Prospect and qualify new customers through outbound calls, email, site visits, and jobsite walks
• Run discovery calls to understand project scope, timelines, equipment needs, and decision makers
• Build and maintain a healthy pipeline of qualified opportunities
• Prepare quotes, present solutions, negotiate terms, and close new rental business

Account management and growth

• Take ownership of an assigned book of existing accounts and grow revenue within them
• Build long-term relationships with contractors, developers, municipal customers, superintendents, and procurement teams
• Identify upcoming projects and cross-sell across our specialty and general rental fleet
• Serve as the customer's main point of contact, coordinating with dispatch and operations to ensure on-time delivery and service

CRM and reporting

• Log all activity, contacts, opportunities, and follow-ups in the CRM daily
• Keep pipeline stages, forecasts, and deal values accurate and current
• Prepare for regular pipeline and performance reviews with leadership

Market awareness

• Track local construction and industrial activity, bid lists, and competitor presence in your territory
• Share customer feedback and market insight with leadership

ACCOUNTABILITY AND PERFORMANCE METRICS

This is a results-driven role with clear, measurable expectations. You will be held accountable to individual quotas and KPIs, tracked in the CRM and reviewed regularly with leadership.

AREA

WHAT WE MEASURE

Revenue

Individual quota attainment (monthly, quarterly, annual)

Account growth

Revenue growth within your existing book of business

New customers

Number of new accounts opened and first rentals booked

Lead conversion

Conversion rates from lead to discovery call, quote, and closed deal

Pipeline

Value, volume, and quality of qualified opportunities

Activity

Outbound calls, follow-ups, site visits, and discovery meetings

CRM discipline

Timely, complete, and accurate activity and pipeline records

ONBOARDING, RAMP-UP, AND SUPPORT

You will not be learning alone. You will work alongside a seasoned local sales rep and have direct access to leadership for coaching, deal support, and product training. Your first 90 days follow a structured ramp-up plan with clear milestones.

FIRST 30 DAYS

Learn

• Learn our fleet, rental process, pricing, and CRM workflows
• Ride along with our experienced local rep and meet key customers in our book
• Review account history and begin follow-up with existing customers Start building your target list of new prospects in the territory

DAYS 31–60: Build

• Take full ownership of your existing book of business
• Run outbound prospecting and discovery calls on your own
• Build a qualified pipeline in the CRM against agreed activity and pipeline targets Submit quotes and work toward your first new-customer wins

DAYS 61–90: Own

• Operate independently across the full sales cycle
• Close new business and grow revenue in existing accounts
• Hit agreed 90-day targets for pipeline, conversion, and revenue Transition to your full individual quota

QUALIFICATIONS

REQUIRED

• Proven track record of meeting or exceeding quotas
• Strong communication, prospecting, discovery, and closing skills
• Comfortable being measured on KPIs, activity, and lead conversion metrics
• Self-motivated, with the ability to manage your time and territory independently
• Comfortable working on active construction jobsites
• Ability to travel up to 50%, including overnight stays Valid driver's license and acceptable driving record

PREFERRED

• 2+ years of sales experience, ideally B2B outside or field sales
• Experience in equipment rental or construction, especially specialty equipment
• Prior territory or field-based sales exposure
• Existing relationships with contractors, developers, or municipal customers in the Atlanta area
• Familiarity with aerial lifts, telehandlers, or underbridge access equipment Experience using a CRM to manage pipeline and activity

COMPENSATION & BENEFITS

• Competitive base salary
• Monthly vehicle allowance plus fuel
• Full benefits offering
• Paid time off and holidays 401(k) with company match
• An established book of business to start from
• Hands-on mentorship from an experienced local rep and direct access to leadership
• Structured 30-60-90 day onboarding and real advancement opportunity with a rapidly growing company