Graphic Designer / Marketing Director

Must have a South Dakota Gaming License or be able to obtain one.

Position Summary

We are seeking a creative, motivated, and forward-thinking Graphic Designer / Marketing Director to join our team. This position will play an important role in developing and executing marketing initiatives through graphic design, digital marketing, social media, promotional campaigns, and emerging AI technologies.

The ideal candidate is both creative and marketing-minded—someone who can take a promotional idea from concept to completion, create compelling visual content, understand the audience we are trying to reach, and help determine the best way to communicate the message.

This position will also help integrate AI into our marketing and design processes to improve creativity, efficiency, content development, and overall results.

Key Responsibilities

Graphic Design & Creative Development

• Create engaging graphics and visual materials for digital, social media, print, promotional, and advertising campaigns.
• Develop artwork for social media, websites, email marketing, signage, promotions, advertisements, menus, flyers, direct mail, and other marketing materials.
• Maintain consistent branding, visual identity, typography, and design standards across all platforms.
• Develop creative concepts and visual campaigns based on marketing objectives.
• Collaborate with management and various departments to develop promotional concepts and marketing materials.
• Manage multiple creative projects and deadlines while maintaining a high level of quality and attention to detail.
• Prepare designs for both digital and print production.
• Assist with photography, video, and other content creation as needed.

Marketing

• Assist in developing and executing marketing plans, campaigns, promotions, and initiatives.
• Help develop marketing strategies designed to increase guest engagement, visitation, revenue, and brand awareness.
• Work with management to identify promotional opportunities and develop campaigns around events, holidays, seasonal initiatives, entertainment, products, and services.
• Help coordinate marketing efforts across social media, digital advertising, email, print, signage, website content, and other channels.
• Assist with promotional calendars and ensure marketing materials are developed and delivered on schedule.
• Research current marketing trends, competitor activity, audience behavior, and emerging opportunities.
• Assist in evaluating the effectiveness of marketing campaigns and make recommendations based on available data and results.
• Help maintain and strengthen the organization's overall brand identity.
• Work with outside vendors, media partners, printers, and other marketing partners as needed.

Social Media & Digital Content

• Assist with planning, creating, scheduling, and publishing content across platforms such as Facebook, Instagram, TikTok, and other relevant channels.
• Develop engaging graphics, videos, reels, stories, and other content specifically designed for social media.
• Maintain a consistent social media voice, appearance, and brand presence.
• Monitor social media trends and identify opportunities for timely and engaging content.
• Assist with responding to comments, messages, and other social media interactions when appropriate.
• Track social media engagement and performance and use the information to improve future content.
• Develop social media campaigns supporting promotions, events, special offers, and overall marketing objectives.
• Assist with website content, email marketing, and other digital communication channels.

AI Integration & Emerging Technology

• Incorporate AI-powered creative and marketing tools into the design and content-development process.
• Use AI to assist with brainstorming, campaign concepts, copy development, image creation, editing, background removal, content variations, research, and other creative applications.
• Explore new AI tools and technologies that can improve the efficiency, creativity, and effectiveness of marketing initiatives.
• Develop AI-assisted workflows that allow the marketing team to produce high-quality content more efficiently.
• Stay current with emerging AI, marketing, social media, and design technologies.
• Recommend new tools, technologies, and processes that could benefit the organization.
• Ensure AI-generated content is reviewed, edited, accurate, professional, original, and consistent with brand standards.
• Use AI as a creative and marketing enhancement while maintaining strong human oversight and creative judgment.

Marketing Analytics & Performance

• Monitor performance of marketing and social media initiatives.
• Review engagement, reach, traffic, campaign performance, and other available marketing data.
• Help identify which types of content and promotions generate the strongest response.
• Use data and performance results to help guide future marketing decisions.
• Assist with maintaining reports and tracking the effectiveness of marketing campaigns.
• Approach marketing decisions using both creativity and measurable results rather than relying solely on assumptions or trends.

Promotional & Event Marketing

• Assist in developing marketing campaigns for promotions, special events, entertainment, seasonal activities, and other initiatives.
• Create promotional materials and supporting content from initial concept through completion.
• Coordinate marketing materials and timelines with appropriate departments.
• Help ensure promotions are communicated consistently across all applicable channels.
• Assist with on-site promotional materials, signage, displays, and other guest-facing marketing elements.
• Help identify creative ways to increase awareness and participation in promotions and events.

Additional Responsibilities

• Maintain organized digital files, templates, logos, photographs, videos, and other marketing assets.
• Maintain and update marketing templates and creative resources.
• Assist with maintaining brand standards across departments and marketing channels.
• Assist with vendor coordination and project management.
• Participate in marketing meetings and contribute creative ideas and recommendations.
• Assist other departments with marketing and creative needs when appropriate.
• Maintain awareness of industry trends and emerging marketing opportunities.
• Perform other marketing, creative, and promotional duties as assigned.

Qualifications

• Degree, certificate, or equivalent experience in Graphic Design, Marketing, Digital Media, Communications, Advertising, or a related field preferred.
• Demonstrated graphic design experience with a portfolio of work.
• Proficiency with Adobe Creative Cloud or comparable professional design software.
• Experience creating content for social media and digital platforms.
• Understanding of fundamental marketing principles and promotional strategy.
• Strong understanding of design principles, typography, composition, color, branding, and visual communication.
• Strong written and verbal communication skills.
• Excellent attention to detail and organizational skills.
• Ability to manage multiple projects and meet deadlines.
• Ability to work independently while also collaborating effectively with management and other departments.
• Strong creative problem-solving skills.
• Willingness to learn, experiment, and adapt to new technologies.
• Ability to use AI tools effectively and responsibly in a professional environment.

Preferred Qualifications

• Experience managing social media accounts for a business or organization.
• Experience developing or executing marketing campaigns.
• Experience with digital advertising and online marketing.
• Experience with video editing, motion graphics, photography, or videography.
• Experience with social media scheduling and analytics platforms.
• Experience using AI image-generation, writing, research, and creative-assistance tools.
• Experience with email marketing and website content management.
• Experience in hospitality, gaming, tourism, entertainment, retail, or another consumer-facing industry.
• Experience interpreting marketing or social media analytics.

What We're Looking For

We are looking for someone who is creative, marketing-minded, curious, adaptable, and willing to embrace new technology.

The ideal candidate understands that successful marketing is about more than creating something that looks good. It is about understanding who we are trying to reach, what we want them to do, how we can capture their attention, and how we can measure whether the message worked.

We want someone who can take an idea and turn it into a complete marketing campaign—from brainstorming and strategy, to graphic design and social media, to implementation and measuring the results.

This position provides an opportunity for someone who wants to be involved in the full creative and marketing process and help shape how our organization uses traditional marketing, digital media, social platforms, and artificial intelligence to connect with our guests and grow our business.

• A strong portfolio and examples of graphic design, marketing campaigns, social media content, or other creative work are highly encouraged with your application.

Job Type

Full-time

Pay: From $40,000. 00 per year

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Work Location: In person