Marketing/Social Media Manager

Job Overview

Part-Time Marketing Manager

Mine Hill Distillery | Roxbury, Connecticut

$35 Per Hour | 20–30 Hours Per Week | Flexible Hybrid Schedule

About Mine Hill Distillery

Mine Hill Distillery is an award-winning craft distillery located in historic Roxbury, Connecticut. Since 2018, we've been producing exceptional spirits while building a unique destination rooted in craftsmanship, history, and hospitality.

We have a distinctive story, an established portfolio of spirits, and exciting opportunities to grow our brand.

We're looking for an experienced, creative, and self-motivated Marketing Manager to develop and lead the next chapter of our marketing efforts.

The Opportunity

We're seeking a hands-on marketing professional who can develop ideas, build strategies, and turn them into successful campaigns.

Our primary objective is brand awareness. We want more people to recognize Mine Hill Distillery, understand what makes us unique, and connect with our products and story.

This is not simply a social media position, nor is it a role focused exclusively on generating immediate sales. We're looking for someone who understands how to build a brand, develop an audience, and establish a thoughtful, consistent marketing presence.

The right candidate will have the independence to recommend marketing strategies, develop campaigns, and manage projects from concept through completion while collaborating with our management and sales teams.

We value creativity, initiative, accountability, collaboration, and measurable results.

We're more interested in what you've accomplished than where you've worked.

Key Responsibilities

Marketing Strategy & Brand Development

• Develop and execute a comprehensive marketing strategy focused on brand awareness, recognition, and engagement.
• Establish consistent brand messaging and storytelling across marketing channels.
• Identify opportunities to introduce Mine Hill Distillery to new audiences throughout Connecticut and surrounding markets.
• Develop and manage a coordinated marketing calendar covering campaigns, product releases, events, and promotions.
• Take ownership of marketing initiatives from planning through execution and evaluation.

Social Media & Digital Marketing

• Manage and grow our presence on Instagram, Facebook, and other relevant platforms.
• Develop engaging content highlighting our spirits, people, production process, property, and history.
• Create and execute social media, digital advertising, and email marketing campaigns.
• Maintain and update website content, promotions, and event information.
• Monitor audience growth, reach, engagement, and other meaningful performance indicators.

Photography, Video & Creative Production

• Photograph products, cocktails, events, and distillery activities.
• Capture, edit, and produce high-quality video content for social media and promotional campaigns.
• Create compelling graphics and marketing materials consistent with our brand.
• Independently manage photo and video editing using professional creative software.
• Maintain a consistent visual identity across digital and printed materials.

Marketing Budget & Performance

• Develop marketing recommendations supported by clearly defined objectives and target audiences.
• Manage approved marketing budgets and prioritize expenditures based on anticipated value.
• Evaluate marketing campaigns to determine what's working and what can be improved.
• Identify opportunities to increase marketing effectiveness and eliminate unproductive spending.
• Provide regular updates on marketing activities, results, and future recommendations.

Team Collaboration, Events & Promotions

• Collaborate with management, sales, and distillery staff on marketing initiatives.
• Develop promotional strategies for product releases, tastings, tours, and special events.
• Support wholesale and retail sales teams with appropriate marketing materials and campaigns.
• Identify opportunities for local partnerships, collaborations, and community engagement.
• Coordinate with outside vendors and creative partners as needed.

Qualifications & Experience

We're looking for someone who brings:

• Proven experience developing and executing marketing campaigns.
• Demonstrated ability to work independently, manage projects, and meet deadlines.
• Strong understanding of branding, audience development, and digital marketing.
• Experience managing social media platforms and creating engaging content.
• Proficiency in photography, videography, photo editing, and video editing.
• Experience with Adobe Creative Suite, Canva, CapCut, or comparable creative platforms.
• Strong written and verbal communication skills.
• Excellent organizational skills and attention to detail.
• The ability to collaborate effectively with management, sales teams, and other employees.
• Experience evaluating campaign performance and communicating measurable results.
• Creativity, initiative, sound judgment, and a willingness to bring new ideas forward.

Experience in spirits, hospitality, food and beverage, or lifestyle marketing is welcome, but not required.

A marketing degree is not required. Demonstrated experience, independent thinking, creative ability, and proven results carry greater weight.

Compensation &

Work Environment

• Position: Part-Time Marketing Manager
• Compensation: $35 per hour
• Schedule: Approximately 20–30 hours per week, based on business needs
• Location: Roxbury, Connecticut
• Work Arrangement: Flexible hybrid schedule
• Reports To: General Manager

We believe in giving experienced professionals the independence and flexibility to do their best work.

Remote work is welcome when appropriate, with regular on-site participation necessary for photography, video production, events, campaigns, and collaboration with our team.

We do not require a rigid weekly office schedule. We emphasize accountability, communication, meeting deadlines, and delivering results.

Working hours may vary based on seasonal demands, marketing initiatives, and scheduled events. Occasional evening and weekend availability will be necessary.

The position includes an initial six-month performance review to evaluate progress, responsibilities, and future opportunities.

What Success Looks Like

Our initial focus is on building a stronger, more recognizable Mine Hill Distillery brand.

The successful candidate will establish a cohesive marketing direction, create engaging content, expand our reach, strengthen customer connections, and develop campaigns that consistently communicate who we are and what makes us different.

We recognize that brand building is a long-term investment. While supporting sales and business growth is important, success will not be measured solely by immediate revenue increases.

We want someone who can demonstrate progress through meaningful metrics, thoughtful analysis, and a consistent commitment to improving our marketing effectiveness.

How to Apply

Please submit your resume along with a portfolio or examples of previous marketing work.

Applications should include:

• At least two examples of marketing campaigns or branding projects you personally helped develop and execute.
• Examples of photography, video editing, social media content, or other creative work you personally produced.
• A brief explanation of your responsibilities, creative approach, and the measurable results achieved.

We're especially interested in candidates who can demonstrate how they've helped develop or strengthen a brand, managed projects independently, and translated creative ideas into successful marketing initiatives.

Why Join Mine Hill Distillery?

This is an opportunity to play a meaningful role in shaping the future of an established Connecticut craft distillery.

You'll have the creative freedom to develop ideas, influence marketing direction, and build campaigns that introduce our brand to new audiences.

We're a small team that values collaboration, flexibility, creativity, and personal accountability.

If you're a marketing professional who enjoys building brands, taking ownership of projects, and seeing your ideas come to life, we'd like to hear from you.

Mine Hill Distillery is an Equal Opportunity Employer.

Pay: $30.00 - $35.00 per hour

Expected hours: 20.0 – 30.0 per week

Benefits:

• Flexible schedule

Work Location: Hybrid remote in Roxbury, CT 06783