Videographer and Marketing Director

Videography & Marketing Director

Mike McGilvary Roofing (MMR)Full-Time | W-2 | $60,000–$80,000 base per year, OTE: $125,000

READ THE ENTIRE JOB DESCRIPTION BEFORE APPLYING. THIS IS NOT YOUR TYPICAL POSITION.

The Ideal Candidate

This is not your typical marketing position. It’s a combination of video production, social media management, and sales. We're looking for someone who values a healthy work-life balance, enjoys spending weekends with friends and family, and has a genuine passion for creativity.

You may occasionally take on freelance projects to explore your creative interests, but your primary career ambition is to grow within an established, successful company rather than build a business of your own.

You're seeking more than just your next job. You're looking for a long-term career opportunity where you can invest the next 5+ years growing alongside a rapidly expanding company.

You have an entrepreneurial mindset, but your ambition is to build a business within our business, not compete with it.You envision yourself eventually stepping into a leadership role where you're hiring, mentoring, and managing your own team.

Most importantly, you're looking for a company you can fully commit to, take ownership of your work, and play a meaningful role in shaping its future success.

______________________

Mike McGilvary Roofing is seeking an experienced, highly motivated Videography & Marketing Manager to help strengthen our brand, expand our digital presence, produce high-quality content, and support business development efforts.

This is a hands-on, results-driven position for someone who has professional experience with social media, videography, content creation, relationship building, editing, and digital marketing.

The position is approximately 90% office-based and 10% field/on-location video work.

Key Responsibilities

Social Media Management (estimated 1 hour per day)

Take ownership of the day-to-day execution and growth of MMR's social media presence.

Videography, Editing & Content Production (approximately 50% of the role)

The ideal candidate should be capable of independently producing professional content from concept through final delivery.

Responsibilities may include:

• Filming active roofing projects
• Capturing professional B-roll
• Filming company leadership and employees
• Producing short-form social media videos
• Producing longer-form educational and promotional content
• Filming customer testimonials
• Filming podcast content
• Creating commercial and advertising content
• Editing video content for multiple platforms
• Organizing and maintaining raw footage and content libraries
• Selecting music, graphics, captions, transitions, and other creative elements
• Producing content optimized for Instagram Reels, TikTok, YouTube Shorts, Facebook, LinkedIn, and other channels

The employee should be able to take an assignment from idea to finished content with limited supervision.

Business Development & Relationship Building (estimated 2 hours per day during busy season and up to 3 hours per day during slow season)

This position also plays an important role in helping MMR develop relationships that can generate roofing opportunities, referrals, strategic partnerships, and appointments.

Responsibilities include:

• Conducting targeted outreach through LinkedIn, Instagram, Facebook, email, and other approved platforms
• Identifying valuable referral partners and decision-makers
• Building relationships with Realtors, home inspectors, property professionals, contractors, and complementary service businesses
• Following up consistently with potential referral partners
• Maintaining organized records of outreach and relationship activity
• Helping convert online conversations into qualified business-development meetings
• Identifying creative opportunities for local partnerships and brand exposure

A core performance expectation is to consistently generate qualified business-development appointments and meaningful referral relationships through outreach efforts.

We are looking for someone who can think strategically while still executing consistently.

Target Quota: $350,000 per year in booked revenue

Performance Expectations

Performance will be evaluated based on areas including:

• Consistency and quality of social media publishing
• Video and content quality
• Speed and reliability of content production
• Growth in engagement, reach, and brand visibility
• Quality of business-development outreach
• Qualified appointments and referral relationships generated
• Ability to manage multiple projects simultaneously
• Organization and follow-through
• Ability to work independently
• Responsiveness to management direction
• Professional communication
• Ability to identify and solve problems proactively

Qualifications we are looking for:

• Professional experience in social media management, videography, content creation, digital marketing, or a closely related field
• Extremely comfortable walking on a 1 story residential home roof to capture content
• Strong video filming and editing skills
• Experience producing short-form social media content
• Strong organizational and time-management skills
• Ability to independently manage recurring responsibilities
• Strong communication skills
• Ability to follow brand standards and management direction
• Comfortable communicating with business owners and professionals
• Ability to work in a fast-paced environment and manage changing priorities
• Willingness to travel locally for filming and content assignments

Preferred

• 2+ years of professional social media
• 5+ years in videography, or content-production experience
• Experience managing social media for a business or brand
• Experience with Adobe Premiere Pro
• Experience with professional camera, lighting, and audio equipment
• Experience producing content for home-services, construction, roofing, real estate, or related industries
• Experience with social media analytics and performance reporting
• Experience with business-development or professional outreach
• Portfolio demonstrating previous video and social media work

Candidates with stronger portfolios, deeper professional experience, advanced editing capabilities, and a proven ability to grow business social-media accounts will be considered toward the higher end of the compensation range.

Schedule

The position may also include up to 3 combined hours of weekend responsibilities, which may generally be completed remotely depending on business needs.

This is primarily an in-office position during the Monday–Friday workweek, with occasional local travel for filming and content production.

Compensation

$60,000–$80,000 per year, based on experience, skills, portfolio, and demonstrated capabilities. OTE: $125,000

Compensation within the range will depend heavily on the candidate's:

• Professional experience
• Videography skills
• Editing ability
• Portfolio quality
• Social media management experience
• Ability to independently manage projects
• Marketing knowledge
• Business-development experience
• Demonstrated track record of producing measurable results

Benefits

• W-2 employment
• Salaried, exempt position
• 10 days of paid time off per year
• Company-observed paid federal holidays
• Opportunity to work directly with company leadership
• Opportunity for increased responsibility as the company grows

Who Will Succeed in This Role?

This role is best suited for someone who is creative but also disciplined and execution-focused.

We are looking for someone who:

• Takes ownership of their work
• Does not need to be constantly reminded about recurring responsibilities
• Notices problems and works to solve them
• Takes deadlines seriously
• Can accept feedback and make adjustments quickly
• Understands that social media must ultimately support business objectives
• Is comfortable being measured on results
• Can balance creativity with an established company vision
• Wants to grow alongside a growing company

This is an opportunity for an experienced content and social media professional to have a meaningful impact on the growth of a local brand while developing skills across videography, social media, marketing, content strategy, networking, and business development.

Additional details regarding expectations, performance goals, equipment, workflow, and day-to-day responsibilities will be discussed during the interview process.

Three-Year Career Growth & Compensation Plan

We are seeking a motivated, entrepreneurial professional who is interested in building a long-term career with our company. This position offers a clear path toward leadership, increased compensation, and greater responsibility.

Year 1 – Competitive Compensation & Performance Incentives

• Base salary ranging from 60,000–80,000, depending on experience, qualifications, and capabilities.
• Performance-based commissions with an On-Target Earnings (OTE) potential of $125,000 annually.

Year 2 – Additional Benefits

• Company-provided vehicle for both professional and personal use, subject to company policies.
• Continued opportunities for compensation growth and expanded responsibilities.

Year 3 – Executive Leadership Opportunity

• Opportunity for promotion to a Vice President-level position, based on demonstrated performance, leadership capabilities, and company growth.
• Increased base compensation commensurate with expanded responsibilities.
• Opportunity to build, hire, and manage a dedicated marketing or sales team, with direct reports under your leadership.

Equipment Consideration

Applicants who own professional videography equipment and are willing to utilize it for company projects will receive priority consideration and may qualify for compensation toward the higher end of the advertised salary range.

Application Requirements & Next Steps

1. Location & Commute Requirements

Applicants must reside within a reasonable 45–60-minute driving commute, including typical traffic conditions, of our office located at:

615 Whitney Ave, Suite 1Lantana, FL 33462

Applicants residing outside this commuting range will not be considered.

2. Alternative Qualifications & Experience

While videography experience is highly valued, we recognize that exceptional candidates may bring complementary skills that can significantly contribute to our company's growth.

Candidates without a professional video portfolio are encouraged to apply if they possess strong experience in areas such as:

• Meta (Facebook and Instagram) advertising
• Google Ads and digital advertising campaigns
• Sales, business development, and relationship building
• Marketing strategy and lead generation

Applicants with these qualifications must demonstrate a willingness to learn videography and content production. Professional video editing may be outsourced when appropriate.

3. How to Apply

Due to the anticipated volume of applications, candidates are asked to submit the following information via text message:

• Portfolio: A link to your videography portfolio or examples of relevant professional work, if available.
• Five-Year Career Goals: A brief overview of your long-term professional aspirations.
• Salary Expectations: Your desired annual base compensation.
• Elevator Pitch: A concise explanation of why you believe you would be an exceptional addition to our team, particularly if you do not have a videography portfolio.

Text your application to:

561-568-5633

Phone Inquiries: Candidates are also welcome to call Monday through Friday between 6:30 PM and 7:30 PM Eastern Time.

Pay: $60,000.00 - $125,000.00 per year

Benefits:

• Paid time off

Work Location: In person