Physician Relations & Marketing Manager

Physician Relations & Marketing Manager

Middle Georgia Heart & Vascular

Location: Middle Georgia | Multi-Location Medical Practice

Job Type: Full-Time

Schedule: Monday–Friday, with occasional flexibility for events

Job Summary

Middle Georgia Heart & Vascular, a busy, growing, multi-location cardiovascular medical practice, is seeking a dynamic, outgoing, and creative Physician Relations & Marketing Manager to lead our physician outreach, referral relationship development, social media presence, and marketing initiatives.

The ideal candidate is a confident relationship-builder who enjoys being out in the community, meeting with healthcare professionals, and representing an established medical practice. This individual must also have a creative eye, strong communication skills, and the ability to develop engaging social media content and professional marketing materials.

This is a hands-on position that combines in-person field marketing with digital marketing and brand development. We are looking for a self-motivated professional who can take ownership of our marketing efforts, identify opportunities for growth, and help strengthen our presence throughout Middle Georgia.

Key ResponsibilitiesPhysician Relations & Field Marketing

• Conduct regular in-person visits to referring physician offices, primary care practices, and other healthcare providers throughout Middle Georgia.
• Develop, maintain, and strengthen professional relationships with referral sources and their office staff.
• Serve as a knowledgeable, professional representative of Middle Georgia Heart & Vascular.
• Educate referring offices about our providers, services, specialties, locations, and referral processes.
• Identify opportunities to establish new referral relationships and expand the practice's referral network.
• Coordinate the distribution of marketing materials, provider information, referral resources, and promotional items.
• Maintain an organized schedule of field visits, follow-ups, and referral development activities.
• Communicate feedback from referring offices to practice leadership to improve relationships and the referral experience.
• Assist with planning and coordinating physician networking opportunities, community outreach activities, and healthcare events.

Social Media & Digital Marketing

• Develop and execute a consistent social media strategy across platforms, including Facebook, Instagram, and other relevant channels.
• Create engaging, professional content that highlights our providers, services, patient education, community involvement, and practice updates.
• Manage social media calendars, content scheduling, posting, and engagement.
• Capture and edit photos and short-form videos for social media and promotional campaigns.
• Create branded graphics, announcements, educational posts, and promotional content.
• Monitor social media performance, engagement, and audience growth.
• Maintain consistent branding, messaging, and professionalism across all digital platforms.
• Assist with website content updates and digital advertising initiatives as needed.
• Ensure marketing content follows HIPAA requirements and practice policies.

Marketing Materials & Brand Development

• Design, develop, and coordinate professional marketing collateral, including brochures, flyers, referral pads, provider profiles, presentations, and promotional materials.
• Work with outside printing companies and marketing vendors to coordinate production and distribution.
• Maintain consistent branding across all practice locations and marketing channels.
• Support marketing campaigns for new services, providers, locations, and practice initiatives.
• Assist with planning community events, health fairs, and other promotional opportunities.
• Identify creative opportunities to increase brand awareness and strengthen the practice's reputation.

Marketing Strategy & Reporting

• Collaborate with practice leadership to develop and implement marketing initiatives.
• Track physician outreach activities, referral relationship development, and campaign effectiveness.
• Provide regular updates on marketing activities, accomplishments, and opportunities.
• Monitor social media analytics and recommend strategies to improve engagement and visibility.
• Take initiative in identifying new ways to promote the practice and support continued growth.

Qualifications

Required:

• Previous experience in marketing, business development, physician relations, social media management, or a related field.
• Excellent interpersonal, communication, and relationship-building skills.
• Confident, professional, and comfortable making in-person visits to medical offices and meeting new people.
• Experience creating and managing business social media content.
• Strong organizational skills with the ability to independently manage multiple projects.
• Experience creating professional marketing materials using Canva, Adobe Creative Suite, or similar design platforms.
• Excellent written communication, grammar, and attention to detail.
• Comfortable taking photos, creating short videos, and developing engaging digital content.
• Reliable transportation, a valid driver's license, and willingness to travel between practice locations and referring offices throughout Middle Georgia.
• Ability to work independently, manage time effectively, and take ownership of assigned responsibilities.

Preferred:

• Experience in healthcare marketing, physician relations, medical sales, or medical practice business development.
• Familiarity with physician referral networks and healthcare practice operations.
• Experience with Meta Business Suite, Facebook Ads Manager, or digital advertising campaigns.
• Experience with website content management and email marketing.
• Knowledge of HIPAA requirements as they relate to healthcare marketing.

Ideal Candidate

Our ideal candidate is someone who:

• Has an outgoing, personable, and professional personality.
• Enjoys meeting new people and building long-term business relationships.
• Is comfortable walking into a busy physician's office, introducing themselves, and confidently representing our practice.
• Has a creative mindset and an eye for polished, professional marketing.
• Understands how to build and maintain an engaging social media presence.
• Is proactive, dependable, organized, and results-oriented.
• Can balance time in the field with content creation, campaign management, and administrative responsibilities.
• Takes pride in representing a respected medical practice and contributing to its continued growth.

Why Join Our Team?

Middle Georgia Heart & Vascular is an established cardiovascular practice serving patients throughout Middle Georgia. Our team is committed to delivering exceptional patient care while continuing to expand our services and community relationships.

This position offers the opportunity to play an important role in shaping our marketing strategy, strengthening physician partnerships, and growing our presence throughout the communities we serve.

To Apply

Please submit your resume along with a brief description of your marketing, social media, or physician outreach experience. Applicants with a portfolio or examples of social media content, graphic design, or marketing materials are encouraged to include them.

Middle Georgia Heart & Vascular is an Equal Opportunity Employer.

Pay: $48,000.00 - $58,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Travel reimbursement
• Vision insurance

Application Question(s):

• Do you have experience visiting physician offices or developing professional referral relationships?
• Do you have experience independently managing business social media accounts?
• Are you comfortable traveling throughout Middle Georgia for regular in-person marketing visits?

Work Location

In person