Social Media & Content Strategist

Job Overview

Medic Ambulance is seeking a creative, strategic, and highly motivated Social Media & Content Strategist to lead the development, execution, and management of social media and digital content across our portfolio of brands, businesses, and initiatives.

This is a hands-on creative role for someone who knows how to transform everyday moments into compelling stories, build meaningful connections with audiences, and bring brands to life through engaging, visually driven content.

The ideal candidate is equal parts storyteller, content creator, graphic designer, and digital strategist. They possess a strong understanding of visual design, brand identity, social media algorithms, and audience engagement, along with the technical skills to independently produce high-quality creative assets.

This individual will take ownership of social media strategy and day-to-day execution, including content planning, graphic design, photography, videography, editing, publishing, community engagement, and performance analysis. They will also help manage online reputation, business listings, influencer relationships, and digital visibility.

We're looking for someone who brings fresh ideas, takes initiative, has a strong creative eye, and is equally comfortable developing a long-term strategy and executing creative content from concept through completion.

Key Responsibilities

Social Media Strategy & Management

• Develop, implement, and manage comprehensive social media strategies aligned with brand objectives, marketing priorities, and business goals.
• Own the day-to-day management of social media platforms, including Instagram, Facebook, TikTok, and other relevant channels.
• Create and maintain strategic content calendars that support brand storytelling, events, promotions, audience engagement, and business initiatives.
• Stay current on platform algorithms, emerging trends, content formats, and best practices to maximize organic reach, engagement, and audience growth.
• Identify opportunities to strengthen brand awareness, increase visibility, drive traffic, and support customer acquisition.
• Develop platform-specific strategies that reflect the unique audiences and objectives of each brand.
• Monitor social media performance and continually refine strategies based on analytics, audience behavior, and business results.

Content Creation, Graphic

Design & Brand Storytelling

• Conceptualize, design, produce, and publish original, high-quality visual content that brings each brand's personality, experiences, people, and stories to life.
• Independently create professional graphic design assets for social media, digital campaigns, promotional materials, events, and other marketing initiatives.
• Demonstrate proficiency in Canva and/or Adobe Creative Suite, with the ability to develop polished, visually compelling, and brand-consistent designs.
• Apply strong graphic design fundamentals, including typography, composition, color theory, layout, and visual hierarchy.
• Capture compelling photography and video content across business locations, events, activations, and everyday operations.
• Create engaging Instagram Reels, TikTok videos, Stories, short-form videos, and other platform-specific content.
• Manage the entire creative production process, including concept development, design, shot planning, filming, photography, editing, caption writing, and publishing.
• Develop creative storytelling concepts that showcase brand experiences, behind-the-scenes moments, people, products, and meaningful customer interactions.
• Write engaging, on-brand captions and messaging that reflect each brand's unique voice and connect authentically with its audience.
• Maintain a consistent, elevated visual aesthetic and strong brand identity across digital channels.
• Adapt existing brand guidelines into engaging, platform-appropriate creative content while maintaining brand integrity.
• Identify and capture spontaneous content opportunities while also planning and executing larger creative campaigns.
• Collaborate with internal teams to highlight events, initiatives, partnerships, and other marketing priorities.

Community Engagement & Online Reputation Management

• Actively monitor and manage social media comments, direct messages, mentions, and customer interactions across platforms.
• Respond to audience inquiries, feedback, and comments in a timely, thoughtful, and brand-appropriate manner.
• Manage online business profiles and review platforms, including Google Business Profile, Yelp, TripAdvisor, and other relevant directories.
• Monitor and respond professionally to customer reviews, both positive and negative, while maintaining brand standards and escalating sensitive matters when appropriate.
• Ensure business listings remain accurate, current, and optimized with updated photography, descriptions, hours, announcements, and other relevant information.
• Proactively identify opportunities to improve online reputation, customer engagement, and digital visibility.
• Build authentic relationships with followers, customers, community members, and brand advocates.

Digital Marketing, SEO & Analytics

• Apply search engine optimization (SEO) principles to social media content, business profiles, captions, and digital marketing initiatives.
• Understand and leverage social search trends, keywords, hashtags, geotagging, and platform-specific discoverability strategies.
• Optimize content for both traditional search engines and social platform search functionality.
• Monitor and analyze key performance indicators, including reach, engagement, audience growth, video performance, website traffic, and conversions.
• Prepare regular performance reports with actionable insights and recommendations.
• Conduct competitive research and identify emerging opportunities for audience development and brand growth.
• Support digital marketing campaigns and paid social initiatives as needed.

Influencer Relations, Partnerships & Public Relations

• Identify, develop, and manage relationships with influencers, content creators, media representatives, and community partners.
• Coordinate influencer collaborations, hosted experiences, content partnerships, and promotional opportunities.
• Evaluate potential partnerships for brand alignment, audience relevance, and measurable impact.
• Assist with public relations initiatives, media outreach, and opportunities to increase brand visibility.
• Collaborate with internal stakeholders and external partners to develop content around events, launches, and special initiatives.
• Track and evaluate the effectiveness of influencer partnerships and earned media opportunities.

Collaboration & Brand Representation

• Work closely with leadership, marketing, operations, and location-based teams to understand business priorities and translate them into compelling digital content.
• Regularly visit business locations to capture authentic content, engage with team members, and identify storytelling opportunities.
• Attend select events, activations, and special experiences to provide real-time social media coverage.
• Maintain a strong understanding of each brand's identity, target audience, positioning, and customer experience.
• Serve as a creative resource, proactively recommending new content concepts, campaigns, and opportunities to strengthen brand presence.

Qualifications

Required

• Demonstrated professional experience in social media management, digital content creation, graphic design, marketing, or a related field.
• Proven graphic design experience with proficiency in Canva and/or Adobe Creative Suite, including the ability to independently create professional marketing and social media assets.
• Strong understanding of graphic design principles, typography, composition, branding, and visual storytelling.
• Portfolio demonstrating original graphic design work, social media content, photography, video, and creative campaigns.
• Proven ability to independently develop and execute social media strategies.
• Strong understanding of Instagram, Facebook, TikTok, and current social media best practices.
• Working knowledge of social media algorithms, organic growth strategies, audience engagement, and content optimization.
• Experience creating and editing short-form video content using tools such as Adobe Premiere Pro, CapCut, or comparable software.
• Excellent writing, editing, and communication skills with the ability to adapt tone and messaging for different brands.
• Experience managing online reviews, customer interactions, and digital business profiles.
• Familiarity with SEO principles, social search optimization, and digital analytics.
• Strong organizational skills with the ability to manage multiple brands, content calendars, and competing priorities.
• Ability to work independently, take initiative, and manage projects from concept through completion.
• Valid driver's license and ability to travel between business locations.

Preferred

• Experience managing social media for hospitality, lifestyle, luxury, food and beverage, entertainment, or consumer-facing brands.
• Advanced proficiency in Adobe Photoshop, Illustrator, InDesign, Lightroom, or Premiere Pro.
• Experience designing both digital and print marketing materials.
• Experience working with influencers, content creators, media outlets, or public relations partners.
• Familiarity with Meta Business Suite, Google Business Profile, Google Analytics, and social media scheduling or reporting platforms.
• Experience supporting paid social media campaigns.
• Knowledge of local SEO and online reputation management.
• Experience capturing live events and producing real-time social media content.
• Strong creative direction skills and an understanding of visual brand storytelling.

Work Environment & Schedule

This position is based in Vallejo, California, with regular travel to multiple business locations throughout Northern California.

The role requires a combination of office-based planning and strategy, on-location content creation, and attendance at select events or activations. Flexibility to work occasional evenings and weekends will be necessary to capture events, experiences, and time-sensitive content.

This is a highly collaborative, hands-on position with significant creative ownership and the opportunity to shape the digital presence of multiple brands.

Come be part of an exciting and fast paced team! Medic is on the cutting edge of EMS with exciting advancement opportunities.

Visit https://www.medicambulance.net to learn more about our company or to access our online application!

Medic Ambulance Service is an Equal Opportunity Employer and all qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Pay: $70,500.00 - $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person