Social Media and Marketing Manager

Job Summary

Pup Scouts is a fast-growing, community-driven dog care company offering dog walking, mobile grooming, and training services across California, North Carolina, and Maryland. We’re seeking a creative and motivated Marketing & Community Manager to grow our brand presence both online and locally.

This role combines social media management, community outreach, and marketing strategy — perfect for someone who loves storytelling, dogs, and building meaningful connections. You’ll lead our digital voice, plan local marketing campaigns, and strengthen relationships with clients and partners to help Pup Scouts expand its impact.

Responsibilities

• Develop and manage content across all social media platforms (Instagram, TikTok, Facebook, LinkedIn).
• Plan and execute digital marketing campaigns to increase engagement and client bookings.
• Build and maintain partnerships with local pet-related businesses, events, and influencers.
• Create photo and video content that highlights our services, team, and community involvement.
• Manage and grow email marketing efforts using Klaviyo.
• Track key performance metrics (follower growth, engagement, conversion rates) and report results.
• Collaborate with the leadership team to align marketing strategy with business goals.
• Support local community initiatives and represent Pup Scouts at local events.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• 1-3 years of experience in social media, digital marketing, or community engagement.
• Strong understanding of social trends, storytelling, and brand voice.
• Experience with Canva, Adobe Creative Suite, or similar tools.
• Excellent written and verbal communication skills.
• Organized, self-motivated, and comfortable managing multiple projects.
• Passion for animals and enthusiasm for small business growth.

Compensation & Benefits

• Salary: $50,000–$65,000 per year (based on experience)
• Bonuses: Performance-based incentives tied to social and client growth
• Benefits:
• Paid healthcare and dental insurance
• 401(k) matching
• Paid time off (PTO) and flexible scheduling
• Remote/hybrid work options
• Employee discounts on pet care services

Job Types: Full-time, Part-time, Internship

Pay: $50,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Retirement plan

Application Question(s):

• Is there anything else you’d like us to know about your background, skills, or what you could bring to Pup Scouts?

Ability to Commute:

• Annapolis, MD 21401 (Required)

Work Location: Hybrid remote in Annapolis, MD 21401