Marketing Specialist

Job Details:

? Email Marketing:

? Develop, execute, and optimize email marketing campaigns that align with our client's business objectives - this includes email blasts, newsletters, automated emails and drip email campaigns.

? Design visually appealing and responsive email templates, layouts, and graphics.

? Manage and segment email lists for targeted and personalized communication.

? Conduct A/B testing to enhance campaign performance and user engagement.

? Understand the performance of an email by reviewing campaign analytics.

? Collaborate with teams across the organization to effectively conceptualize, craft messaging, offers, and creative to effectively communicate and engage customers

? Graphic Design:

? Create captivating visual assets for marketing materials across multiple channels (digital, print, etc.).

? Ensure all design work aligns with brand guidelines and effectively communicates the intended message.

? Collaborate with the sales and marketing team to conceptualize and execute design strategies for various campaigns.

? Stay up-to-date on design trends and tools to bring fresh and innovative ideas to the team.

? Design and produce trade show signage, collateral, POP, backdrops and more.

Supervisory Responsibilities

• Competencies: ?
• Bachelor’s degree in communication, public relations, graphic design or related field; ?
• 2+ years of experience in email marketing or digital marketing or related work experience; ?
• Strong understanding of email marketing best practices, including segmentation, A/B testing, and analytics; ?
• Knowledge in key areas of marketing (email marketing, digital marketing, content marketing); ?
• Knowledge of Adobe Creative Suite Skills (Photoshop, InDesign, Illustrator) and Canva is a must; ?
• Excellent organizational skills and attention to detail ?
• Portfolio of past work examples ?

Bonus

Previous experience using Pardot Marketing Account Engagement

Computer Skills :

To perform this job successfully, an individual should be proficient Microsoft office, Adobe Creative Suite, Canva

Other Qualifications :

Must be able to travel ____% of the time.

Physical Demands

While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to sand; walk; sit; use hands to finger, handle or feel and reach with hands and arms. The employee is occasionally required to climb or balance; stoop, kneel, crouch or crawl and taste or smell.

The employee must lift and/or move ______ lbs.

Work Environment

The noise level in the work environment is usually moderate.

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