Full Time - Marketing & Sales Manager/Budtender

About Love Nug

Love Nug is a woman-owned and operated, New York State licensed adult-use cannabis dispensary located in North Tonawanda, NY. We are passionate about delivering an exceptional customer experience, building meaningful community relationships, and creating a positive, engaging workplace for our team.

As we continue to grow, we’re looking for a motivated, creative, and results-driven Marketing, Sales & Growth Manager to help take Love Nug to the next level!

This is a unique, hands-on position combining marketing, business development, sales strategy, employee engagement, and cannabis retail. We’re looking for someone who brings fresh ideas, takes initiative, and has the ability to turn creative concepts into measurable business results.

Key ResponsibilitiesMarketing & Brand Development

• Develop and execute creative marketing strategies to increase brand awareness, attract new customers, and strengthen customer loyalty.
• Coordinate in-store promotions, vendor pop-ups, educational events, and community initiatives.
• Build and maintain relationships with cannabis brands, vendors, local businesses, and community organizations.
• Collaborate on social media content, email campaigns, promotional materials, and digital marketing initiatives.
• Ensure consistent branding and messaging across all customer touchpoints.
• Identify new marketing opportunities, partnerships, and creative ways to differentiate Love Nug from competitors.
• Track marketing campaign performance and recommend improvements.

Sales Growth & Business Development

• Develop and implement strategies to increase retail sales, average transaction value, customer retention, and overall revenue.
• Analyze sales trends, customer purchasing behaviors, and promotional effectiveness.
• Work alongside NugTenders to improve sales techniques, product recommendations, and customer engagement.
• Create and implement sales contests, incentives, and team initiatives that encourage performance.
• Identify opportunities to improve the customer shopping experience and drive repeat business.
• Collaborate with ownership to establish measurable sales goals and growth strategies.
• Support the growth and promotion of our delivery services.

Employee Engagement & Team Development

• Create a positive, energetic, and team-oriented workplace culture.
• Develop employee engagement initiatives, recognition programs, and team-building activities.
• Help motivate employees to achieve individual and team sales goals.
• Coordinate product education, vendor training sessions, and employee development opportunities.
• Communicate upcoming promotions, marketing campaigns, and company initiatives to staff.
• Encourage employee feedback, creativity, collaboration, and involvement in business growth.
• Lead by example through exceptional customer service, professionalism, and enthusiasm.

Retail Operations & Budtending

• Work scheduled shifts on the dispensary sales floor, assisting customers and supporting daily retail operations.
• Provide knowledgeable, personalized product recommendations and exceptional customer service.
• Maintain a strong understanding of cannabis products, brands, consumption methods, and industry trends.
• Support merchandising, product displays, promotional signage, and the overall in-store experience.
• Collaborate with management and ownership to identify opportunities for operational improvement.
• Follow all New York State Office of Cannabis Management regulations and company policies.

Qualifications

Required:

• Must be at least 21 years of age.
• Previous experience in marketing, sales, business development, retail leadership, or a related field.
• Strong communication, interpersonal, and relationship-building skills.
• Creative thinker with the ability to develop and independently execute new ideas.
• Strong organizational, multitasking, and time-management skills.
• Comfortable working directly with customers and employees in a fast-paced retail environment.
• Ability to analyze sales performance and identify opportunities for growth.
• Proficiency with Canva, Microsoft Office, Google Workspace, or similar tools.
• Willingness to work a flexible schedule, including some evenings and weekends.
• Reliable transportation.

Preferred:

• Experience in cannabis retail or another regulated retail industry.
• Experience coordinating marketing campaigns, events, or community partnerships.
• Knowledge of social media marketing, email marketing, and customer loyalty programs.
• Experience motivating teams, coaching employees, or implementing sales initiatives.
• Familiarity with cannabis products, brands, and industry regulations.
• Experience with Dutchie POS or similar retail management systems.

Cannabis industry experience is preferred but not required. We value candidates who bring strong marketing, sales, and business development experience from other industries.

What We’re Looking For

Our ideal candidate is someone who:

• Is a self-starter who takes initiative without needing constant direction.
• Is passionate about growing a business and achieving measurable results.
• Brings fresh ideas and follows through on execution.
• Is outgoing, personable, and enjoys building relationships.
• Can motivate and engage employees while maintaining a positive workplace culture.
• Understands that successful marketing goes beyond social media and includes community relationships, customer experience, and sales performance.
• Is comfortable balancing strategic projects with hands-on retail responsibilities.
• Takes ownership of projects and is accountable for results.

What We Offer

• Employee discounts.
• Paid training and professional development opportunities.
• Vendor education and cannabis industry networking opportunities.
• Employee appreciation events and team outings.
• Opportunity to make a meaningful impact on a growing, independently owned business.
• A collaborative, community-focused work environment.

Apply Today!

If you’re a creative, motivated professional who loves marketing, building relationships, developing teams, and driving sales, we’d love to hear from you!

Join Love Nug and help us grow our brand, strengthen our team, and create an exceptional cannabis retail experience.

See it. Smell it. Always fresh.

Pay: $20.00 - $24.00 per hour

Expected hours: 30.0 – 40.0 per week

Benefits:

• Employee discount
• Flexible schedule
• Professional development assistance

Application Question(s):

• This position requires regular evening and weekend availability. Are you able to work a combination of the following shifts? Weekdays 1 PM - 9:30 PM ; Saturdays 8:30 AM - 1 :30 PM or 1:30 PM - 9:30 PM; Sundays 10:30 AM - 4 PM or 3:30 PM - 9:30 PM
• Have you ever been responsible for marketing or sales? What were your responsibilities?
• Are you comfortable opening and/or closing a store?
• This position involves working both behind the scenes and also interacting with customers. Does that appeal to you?
• Do you have a vehicle?
• How many years of marketing and sales experience do you have?
• Have you been responsible for balancing your own cash drawer before at a previous job?
• Have you worked in a cannabis dispensary before?
• Have you used Dutchie?
• Have you used Canva before? What have you used it for?
• Have you been responsible for in-house marketing or employee development programs?
• If hired, what would be your first three priorities for increasing sales and customer traffic for Love Nug?
• Describe a marketing campaign or sales initiative you personally developed and executed. What were the results?
• What strategies have you successfully used to attract new customers and increase sales?
• Do you have experience developing partnerships with local businesses, vendors, or community organizations?

Work Location

In person