Regional Marketing Manager

Regional Marketing Manager – Powersports Group

Position Type: Full-Time

About the Opportunity

We are seeking an energetic, creative, and results-driven Regional Marketing Manager to support marketing efforts across our growing group of powersports dealerships. This position is ideal for someone who enjoys a fast-paced environment, understands retail marketing, and thrives on working directly with dealership teams to drive showroom traffic, generate qualified leads, and increase sales opportunities.

Our ideal candidate is both a strategic thinker and a hands-on marketer who can take an idea from concept to execution.

Key Responsibilities

• Dealership Marketing & Support: Serve as the primary marketing contact for assigned dealerships, working closely with General Managers and department leaders.
• Localized Strategy: Develop and execute localized marketing strategies based on dealership goals, inventory, market conditions, and seasonal opportunities.
• Promotions & Events: Coordinate dealership promotions, sales events, open houses, and community engagement activities to deliver a fresh, interactive experience.
• Brand Consistency: Ensure consistent brand messaging while allowing for local market customization.
• On-Site Evaluation: Regularly visit dealerships to evaluate marketing opportunities, event execution, and showroom merchandising.

Qualifications

• Experience: 3+ years of marketing experience, preferably in powersports, automotive, marine, RV, or multi-location retail.
• Campaign & Budget Management: Experience managing digital marketing campaigns, external vendors, and advertising budgets.
• Core Marketing Toolkit: Strong understanding of lead generation, local marketing, customer acquisition, social media, email marketing, CRM systems, and marketing analytics.
• Industry Compliance: Current knowledge of digital marketing trends, tools, content strategies, event marketing best practices, and manufacturer marketing guidelines.
• Leadership & Communication: Excellent communication, organization, and project management skills with the ability to work directly alongside General Managers and sales leadership.
• Industry Passion: A genuine passion for motorcycles, ATVs, UTVs, or the powersports industry is a major plus.
• Mindset: A creative, resourceful self-starter who takes ownership, follows through, and is willing to roll up their sleeves to get the job done.

What We Are Looking For

• Professionals who build strong relationships with dealership teams.
• Marketers who understand that marketing success is measured by actual business results.
• Planners who can balance creative, out-of-the-box ideas with practical retail execution.
• Individuals who enjoy being in dealerships and understanding what drives customers through the doors.

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Are you able to work Tuesday through Saturday?
• How many years of hands-on digital marketing experience do you have?
• • Which of the following marketing platforms have you personally managed? (List all that apply)

Google Ads, Facebook/Instagram Ads, Geofencing / Mobile Targeting, SEO / SEM Tools, CRM / Email Marketing Platforms, None of the above, Other - please list

• Have you independently managed and optimized paid advertising campaigns?
• What role have you played in content creation?
• Have you been involved in planning or marketing events (sales events, promotions, community events, etc.)?
• Have you used a CRM to execute email or customer retention campaigns?
• What annual compensation range are you targeting in your next role?

Work Location

In person