Regional Marketing Manager

Regional Marketing Manager

About the Opportunity

We are seeking an energetic, creative, and results-driven Regional Marketing Manager to support marketing efforts across our growing group of powersports dealerships.

This position is ideal for someone who enjoys a fast-paced environment, understands retail marketing, and thrives on working directly with dealership teams to drive showroom traffic, generate qualified leads, and increase sales opportunities.

Our ideal candidate is both a strategic thinker and a hands-on marketer who can take an idea from concept to execution.

Dealership Marketing & Support

Serve as the primary marketing contact for assigned dealerships, working closely with General Managers and department leaders.

Develop and execute localized marketing strategies based on dealership goals, inventory, market conditions, and seasonal opportunities.

Coordinate dealership promotions, sales events, open houses, and community engagement activities.

Ensure consistent brand messaging while allowing for local market customization.

Regularly visit dealerships to evaluate marketing opportunities, event execution, and showroom merchandising.

Qualifications

3+ years of marketing experience, preferably in powersports, automotive, marine, RV, or multi-location retail.

Experience managing digital marketing campaigns, vendors, and advertising budgets.

Strong understanding of lead generation, local marketing, and customer acquisition.

Excellent communication, organization, and project management skills.

Ability to manage multiple dealerships, projects, and deadlines simultaneously.

Comfortable working directly with General Managers and sales leadership.

Experience with social media, email marketing, CRM systems, and marketing analytics.

Someone who can bring promotions, events, and dealership initiatives a fresh, interactive, and well put together experience for everyone involved.

Please be creative, resourceful, and willing to roll up your sleeves to get the job done.

Passion for motorcycles, ATVs, UTVs, or the powersports industry is a plus.

A self-starter who thrives in a fast-paced, retail environment

Someone who is current are relative on digital marketing trends, tools, content strategies, event marketing best practices, and manufacturer marketing guidelines

What We’re Looking For

We’re looking for someone who:

Takes ownership and follows through.

Builds strong relationships with dealership teams.

Understands that marketing success is measured by business results.

Can balance creative ideas with practical execution.

Is proactive, organized, and solutions oriented.

Enjoys being in dealerships and understanding what drives customers through the doors.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Are you able to work Tuesday through Saturday?
• How many years of hands-on digital marketing experience do you have?
• Which of the following marketing platforms have you personally managed? (List all that apply)

Google Ads, Facebook/Instagram Ads, Geofencing / Mobile Targeting, SEO / SEM Tools, CRM / Email Marketing Platforms, None of the above, Other - please list

• Have you independently managed and optimized paid advertising campaigns?
• What role have you played in content creation?
• Have you been involved in planning or marketing events (sales events, promotions, community events, etc.)?
• Have you used a CRM to execute email or customer retention campaigns?
• What annual compensation range are you targeting in your next role?

Work Location

In person