Sales Representative

About the Role

Liberty Leaf is hiring a Cannabis Sales Representative to manage and grow the East Upstate New York territory. This is a high-impact, field-based role responsible for driving revenue, developing new business, strengthening retail partnerships, and expanding our wholesale footprint across licensed dispensaries.

You will take ownership of your territory from prospecting through sell-through, including opening new accounts, growing existing relationships, driving reorders, and executing at retail while representing Liberty Leaf’s portfolio of brands: To The Moon, Flav, and Munchkins.

Required Qualifications

• 2+ years of professional field sales, territory sales, or account management experience
• Demonstrated success meeting or exceeding sales goals and developing long-term customer relationships
• Experience independently managing a territory, pipeline, or book of business
• Self-directed and comfortable managing priorities independently in a field-based environment
• Strong communication, negotiation, organization, and follow-up skills
• Proven ability to prospect, develop new business, and convert opportunities into active accounts
• Valid driver’s license and reliable transportation
• Ability to travel regularly throughout East New York

Preferred Qualifications

• Cannabis, CPG, beverage, lifestyle, or other regulated-industry sales experience
• Existing relationships with licensed New York dispensaries
• Knowledge of the New York cannabis market and competitive landscape
• Familiarity with wholesale sales platforms, CRM systems, or account-management tools

Core Responsibilities

• Develop and manage relationships with licensed dispensaries across the assigned territory
• Prospect, develop, and close new wholesale accounts
• Conduct in-person sales visits to educate buyers and staff on product offerings and brand positioning
• Identify and pursue pricing, promotional, and placement opportunities in coordination with leadership
• Monitor sell-through and account performance to drive reorders and growth
• Maintain consistent follow-up with accounts to support orders, resolve needs, and identify additional sales opportunities
• Analyze sales data and market trends to inform territory strategy
• Maintain awareness of competitive products, pricing, promotions, and market activity
• Partner with marketing and operations to support merchandising, activations, and retail rollouts
• Maintain accurate pipeline tracking and territory reporting
• Represent Liberty Leaf professionally across all retail environments

Why Join Liberty Leaf

This role offers the opportunity to take real ownership of a New York sales territory while representing a growing portfolio of cannabis brands.

You’ll work closely with leadership, directly influence revenue and retail expansion, and have the autonomy to build account relationships and shape your territory strategy.

We value initiative, accountability, strong relationships, thoughtful decision-making, and a consistent focus on results.

Compensation & Schedule

Estimated total annual compensation: $75,000–$95,000, depending on sales performance and experience. Final compensation will be based on experience.

This is a full-time, field-based position requiring a minimum of 40 hours per week. While the majority of business is conducted Monday through Friday, flexibility is required based on retailer schedules, activations, and territory needs. Some Saturday work will be required, with scheduling coordinated in advance.

What Success Looks Like

Successful representatives at Liberty Leaf take ownership of their territory, build strong retail relationships, and consistently look for opportunities to grow the business.

Drives Results

• Consistently works to meet or exceed revenue, distribution, and reorder goals
• Identifies new opportunities and converts prospects into active, growing accounts

Takes Ownership

• Proactively manages prospecting, account visits, follow-ups, merchandising, and territory priorities
• Operates independently, communicates proactively, and follows through on commitments

Builds Strong Relationships

• Develops trusted relationships with buyers, managers, and retail teams
• Supports long-term account growth through product education, merchandising, activations, and consistent follow-up

Resilient & Adaptable

• Handles objections, competitive pressure, and slower sales periods without losing momentum
• Uses sales data, market knowledge, and sound judgment to adjust strategy and prioritize opportunities

Pay: $75,000.00 - $95,000.00 per year

Benefits:

• Mileage reimbursement
• Paid time off

Application Question(s):

• Do you have reliable transportation?
• Why are you interested in this position?
• Will you be able to reliably commute throughout East Upstate New York for this job?

Experience:

• Sales: 2 years (Required)

Work Location: In person