Sales and Marketing Manager

Benefits:

• Paid time off
• 401(k)
• Bonus based on performance
• Health insurance

Sales and Marketing Manager

Manchester, New Hampshire | Reports to: General Manager

Grow attendance, event bookings and guest spending at Launch Family Entertainment in Manchester, NH. Build lasting community and business relationships, manage the sales process from inquiry through follow-up, and execute local marketing that brings families and groups into the park.

Key responsibilities

• Achieve sales and booking goals for birthday parties, group outings, fundraisers, corporate events and private park rentals
• Generate qualified leads through outbound sales, local networking, schools, youth organizations, businesses and community partnership
• Manage inbound inquiries from first contact through park tours, proposals, follow-up and confirmed bookings, recommending relevant packages and add-ons
• Maintain an accurate sales pipeline, including contacts, quotes, event details, follow-up dates, booking status and booking-value forecasts
• Plan, execute and improve local customer acquisition across paid digital marketing, organic social media, email/SMS, community outreach, Street Team activities and local promotions, within approved budgets and Launch brand standards
• Coordinate confirmed events with operations and Krave, Launch’s in-park restaurant, ensuring accurate handoffs for guest counts, timing, staffing, food requirements and special requests
• Follow approved pricing, deposit and booking procedures. Obtain approval from the designated decision maker before offering exceptions or making commitments outside approved authority
• Maintain the local social media calendar, create at least three posts weekly and respond to messages and inquiries in line with brand standards.
• Maintain current promotional materials and support guest-facing teams with accurate information about offers, packages and appropriate upselling
• Identify at least two community outreach opportunities weekly, coordinate Street Team appearances and approved giveaways, and track resulting leads and bookings.
• Review conversion, repeat business, attendance and average guest spending with the General Manager. Adjust outreach and campaigns using results and guest feedback.
• Represent Launch professionally, maintain positive client relationships and perform other related duties assigned by the General Manager.

Qualifications

• High school diploma or equivalent required; college degree in marketing, business or public relations preferred.
• Demonstrated success growing revenue, customer traffic, event bookings or qualified leads through measurable local marketing and sales programs. Experience in entertainment, hospitality, restaurants, attractions, events or another local consumer business strongly preferred
• Strong organization, communication and follow-through, with the ability to work independently and coordinate with park teams.
• Experience using digital advertising, social media, email/SMS tools, Excel or Google Sheets, and customer databases or booking systems to manage campaigns, track leads and measure results

Schedule and work environment

On-site role with local community visits and occasional evening or weekend events. Requires dependable attendance and flexibility to conduct tours, attend outreach activities and support scheduled events.

Note

This role offers a base salary with an eligibility to earn performance bonus