Marketing Coordinator

About the Role

If you’re the kind of marketer who checks attribution reports and campaign performance before your morning coffee, and loves to strategize, build, and optimize digital advertising campaigns across Meta, print, email, and Amazon, we want to talk to you.

Lake Restoration is looking for a Technical Marketing Coordinator to build and run the campaigns that drive our growth, and to instrument them so we know exactly what’s working. You’ll plan and launch advertising, email, and print campaigns with tracking and attribution built in from day one, then dig into the results to find what moves customers from first click to repeat purchase.

From segmentation and automated nurture flows to retention programs that keep lakeshore owners coming back season after season, you’ll own both the customer touchpoints and the data behind them.

This is a hands-on role with real ownership. You’ll work directly with our V.P. of Sales & Marketing, turn your analysis into recommendations that shape where we invest, and have room to bring new tools, tests, and measurement approaches to the table. Our Digital Marketing Associate handles graphic design, the website, and social media, so you can focus on strategy, execution, and analytics.

REPORTS TO

V.P. of Sales & Marketing DEPARTMENT: Sales & Marketing

SUMMARY OF ESSENTIAL DUTIES & RESPONSIBILITIES

Campaigns

• Develop and manage lifecycle marketing campaigns across print, email and digital advertising to support customer retention, engagement and sales goals. Core channel responsibilities (print, email, meta, amazon)
• Build and maintain marketing workflows, including segmentation, scheduling and performance tracking.
• Write compelling copy for product promotions, service offers, newsletters, nurturing sequences and seasonal campaigns.
• Collaborate with the Digital Marketing Associate to create visual content and marketing assets, and outline the marketing content the team needs to capture.
• Collaborate with sales, customer service and the service business to ensure consistent messaging and timely delivery of campaigns.

Analytics & Sales Performance

• Analyze customer data and purchasing trends to uncover insights and recommend campaign optimizations that improve conversion rates and customer retention.
• Track KPIs such as email engagement, conversion rates, order value and campaign ROI.
• Use campaign data to refine targeting, customer segmentation and automated workflows.
• Monitor product sales and service trends to help optimize future promotions.
• Track e-commerce and sales team performance, and analyze results for opportunities and weaknesses.
• Provide sales projections to the sales team, purchasing and fulfillment.
• Perform online market analysis and marketing research with tools such as Google Analytics, Google Search Console and Semrush.
• Provide summaries of key insights with actionable recommendations to the V.P. of Sales & Marketing.

Brand, Vendors & Customers

• Uphold brand guidelines in all published content.
• Identify and coordinate with third-party vendors as needed to fulfill marketing needs.
• Assure quality and accurate representation of products; represent Lake Restoration professionally and ensure potential and current customers have exceptional experiences.

QUALIFICATIONS & PREFERRED SKILLS

• Experience using AI tools and software to augment and streamline marketing workflows, such as campaign planning, copywriting, audience segmentation, and performance analysis
• BS/BA in marketing, advertising, business or a similar degree.
• 2+ years of marketing experience, ideally within e-commerce or service-based industries.
• Experience with CRM tools, email marketing platforms and e-commerce systems.
• Comfort working with data and analytics tools to measure results and build reports.
• Strong writing skills and the organizational ability to manage multiple concurrent campaigns.

Pay: $72,000.00 - $96,000.00 per year

Benefits:

• 401(k) matching
• Health insurance
• Paid time off

Work Location: In person