Marketing Director

Marketing Director

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Facility: Lake Eustis Healthcare & Rehabilitation

Location: Eustis, FL

Schedule: Full-Time

Salary: $85,000–$100,000 annually, based on experience

Join Our Team

Lake Eustis Healthcare & Rehabilitation is seeking a dynamic, results-driven Marketing Director to lead marketing and admissions efforts. This role supports census growth, builds strong referral relationships, and ensures a positive admissions experience for residents and families.

The ideal candidate has experience in skilled nursing and rehabilitation marketing, knowledge of healthcare reimbursement, and a proven ability to achieve census goals.

Key Responsibilities

• Develop and execute marketing strategies to increase referrals, admissions, and facility visibility.
• Build and maintain relationships with hospital discharge planners, physicians, case managers, and community referral sources.
• Collaborate with the Administrator and interdisciplinary team to evaluate inquiries and respond to referral sources within one hour whenever possible.
• Manage the admissions pipeline and resident flow to consistently meet census goals.
• Respond promptly and professionally to phone, fax, email, and walk-in inquiries.
• Conduct facility tours and guide residents, families, and referral sources through the admissions process.
• Communicate admission criteria and coordinate the collection of information needed to determine appropriate placement.
• Oversee the completion, signing, and distribution of required admission documentation.
• Coordinate with residents, families, and facility staff to ensure smooth admission-day transitions.
• Follow up on pending referrals and inquiries to support conversion to admissions.
• Participate in admissions, discharge, and transfer meetings.
• Track referrals, admissions, census trends, and marketing activities; provide regular reports to corporate leadership.
• Maintain knowledge of facility services, community resources, and Medicare, Medicaid, and insurance requirements relevant to admissions.
• Develop short- and long-term marketing plans and participate in presentations to hospitals, physicians, and community partners.
• Review resident satisfaction feedback and collaborate with leadership on service improvements.
• Promote a compassionate, service-oriented environment focused on quality care and resident satisfaction.

Qualifications

• Minimum of 2–3 years of experience in healthcare marketing, admissions, or business development.
• Skilled nursing or nursing home experience required.
• Established relationships with hospital discharge planners and healthcare professionals in Eustis, Lake County, and surrounding areas preferred.
• Knowledge of Medicare, Medicaid, and insurance processes related to skilled nursing admissions.
• Proficiency with communication, referral tracking, and reporting systems; Census Pro experience a plus.
• Strong communication, interpersonal, organizational, and presentation skills.
• Ability to work independently, manage competing priorities, and achieve census goals.
• Valid driver’s license and reliable transportation required.

Benefits

• Generous Paid Time Off (PTO)
• Medical and Dental Insurance
• Company Perks
• Employee Recognition Programs
• Supportive, team-oriented work environment

Apply today to help connect residents and families with the care they need at Lake Eustis Healthcare & Rehabilitation.

https://info.flclearinghouse.com

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