Senior Marketing Manager

Position Overview

The Senior Marketing Manager will develop and execute go-to-market campaigns and sales enablement programs that build awareness, generate qualified opportunities, and support new partner acquisition for Kuder. This hands-on role will translate company growth priorities into targeted marketing activities that reach prospective partners, advance opportunities, and drive revenue.

Working closely with the sales team and key leaders, the Senior Manager will manage campaign execution, prospect-facing marketing channels, industry events, and reusable sales resources. The role will recommend plans and spending within established priorities, coordinate contributors, and use performance data to improve results.

The Senior Manager will manage marketing team members and coordinate with the Senior Manager of Strategic Communications, who leads partner communications, product updates, success story development, partner websites, and tailored communications for selected RFPs and strategic sales opportunities.

Location

Preferred Adel, IA office

Essential Job Functions

Go to Market & Demand Generation

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• Partner with Sales to develop and execute regional, audience-specific, and account-based marketing plans aligned with new business goals.
• Manage prospect campaigns across email, digital channels, webinars, and events, with clear audiences, offers, timelines, and calls to action.
• Build prospect segmentation and nurture programs that move potential partners from initial interest to sales conversations.
• Coordinate lead qualification, routing, and follow-up with Sales; use feedback on lead quality and buyer needs to refine campaigns.

Sales Enablement

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• Develop and maintain reusable sales presentations, capability overviews, solution briefs, outreach templates, and objection-handling resources for prospect conversations.
• Work with Sales to identify gaps in sales materials and organize an accessible resource collection with current, approved content.
• Help Sales communicate Kuder’s capabilities, differentiators, and partnership value in terms relevant to prospective buyers, using approved messaging and validated product information.
• Equip Sales to use new campaigns and materials through briefings and practical guidance; gather feedback on their usefulness in advancing opportunities.
• Incorporate approved case studies and testimonials developed by Strategic Communications into prospect campaigns and standard sales tools; coordinate requests for opportunity-specific messaging with that role.

Marketing Channels and Industry Events

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• Manage prospect-facing content and conversion paths on kuder.com, campaign landing pages, email, and social media to generate inquiries and support sales outreach.
• Create and distribute acquisition-focused content using established brand standards and approved messaging, coordinating with subject matter experts as needed.
• Oversee and manage Kuder’s participation in industry conferences, trade shows, and prospect webinars, including promotion, sales materials, lead capture, and post-event follow-up.
• Coordinate event priorities and logistics with Sales and relevant teams, and evaluate results based on qualified conversations, opportunities, and pipeline contribution.

Campaign Operations and Performance

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• Maintain the go-to-market campaign calendar and coordinate assignments, deadlines, and external contributors to deliver work on time.
• Use CRM, marketing automation, and reporting tools to manage prospect campaigns, maintain campaign data, and improve lead handoffs.
• Track qualified leads, conversion rates, marketing-sourced and influenced pipeline, and campaign costs; share findings and recommend improvements.
• Propose campaign and event spending for approval, track expenses against approved budgets, and recommend adjustments based on results.

Competitive Research and Market Insights

• Monitor competitor positioning, offerings, publicly available pricing, campaigns, and market activity to identify opportunities to differentiate Kuder.
• Gather insights from Sales, prospect feedback, and win/loss discussions to understand buyer priorities, competitive perceptions, and purchasing decisions.
• Translate findings into actionable recommendations for prospect campaigns, sales messaging, and target account strategies.
• Develop and maintain competitive comparison guides and objection-handling resources that help Sales clearly communicate Kuder’s strengths and partnership value.

Requirements

• Degree in Business, Marketing, Communications, or a related field.
• 7+ years of progressive experience in marketing, including growth, product, customer, or retention marketing.
• At least two years of experience leading and developing a team.
• Demonstrated success developing and executing marketing strategies that support revenue growth goals.
• Experience in B2B or B2G marketing; education technology, SaaS, or career development experience preferred.

Skills & Abilities

• Strategic thinker who can translate business goals into clear marketing priorities and hands-on execution.
• Strong leadership, collaboration, organizational, and project management skills.
• Excellent writing, editing, and storytelling skills, with the ability to explain product capabilities in practical, audience-appropriate language.
• Experience setting a marketing automation vision and executing a roadmap that supports segmentation, personalization, and client communications.
• Proficiency with Microsoft Office, webinar platforms, content management systems, design tools such as Canva or Adobe Creative Suite, and AI programs including ChatGPT and Claude Design.
• Ability to balance scalable marketing programs with customized support for individual clients and strategic accounts.
• Data-driven approach to setting goals, evaluating performance, and improving results.
• Ability to follow Kuder’s culture and values:
• Attitude is Everything – We believe we have more potential to accomplish goals, develop resiliency, and make improvements when we choose to lead with a positive attitude.
• Create Partnerships – We create genuine, flexible, and long-term partnerships that cultivate collaboration and support for achieving common goals.
• Deliver Success – We drive results and reach our goals with passion, urgency, and a commitment to excellence. We are accountable and encouraging as we collectively celebrate our victories and turn setbacks into progress.
• Foster Innovation – We promote innovation and welcome ideas. We are curious, we listen, and we take action to elevate and improve how we deliver reliable solutions.
• Thrive Together – We invest in an authentic environment where our team is motivated, supported, and successful. We respect all voices and experiences as we work together for meaningful growth.

This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.