Social Media Manager

Description:

About King University

Founded in 1867, King University is a comprehensive Christian university located in Bristol, Tennessee. King is dedicated to providing students with a rich and rigorous academic experience that integrates faith, learning, and service in a close-knit, student-centered community. The Social Media Manager tells King University's story where prospective students, families, alumni, and donors spend their time.

The manager plans, creates, and publishes content across King's social channels, with a focus on helping students see themselves at King. You'll be visible on campus, connected with students, and quick to capture moments as they happen. You'll work closely with King's design, web, and photography and video staff, and work with a team of student interns.

Minimum Qualifications

• Bachelor's degree in marketing, communications, digital media, or a related field, or equivalent experience. • At least 2 years managing social media for an organization or brand. • A portfolio of social content, including short-form video. • Strong writing skills, with captions tailored to each platform. • Skill with short-form video and design tools, such as CapCut and Canva. • Working knowledge of social analytics and scheduling tools. • A self-starter who finds work and pitches in beyond the job description. • Commitment to the Christian mission of King University. Personal qualities. Visible and connected with students. Creative, curious, and quick to act. Uses sound judgment with sensitive topics. Shows joy in serving the King community.

Preferred Qualifications

• Higher education, admissions, or athletics social media experience. • Photography and video skills, including Adobe Creative Suite. • Experience supervising students, interns, or volunteers. • Paid social advertising experience.

Responsibilities

• Strategy and planning • Build and carry out a social media strategy tied to the annual marketing plan and enrollment goals. • Keep a social content calendar aligned with the shared marketing calendar, recruitment cycle, and campus events. • Tailor content and captions to each platform, such as Instagram, TikTok, Facebook, LinkedIn, and YouTube. • Track trends and platform changes, and test new formats.
• Content creation • Create short-form video, photos, stories, and graphics, using tools such as CapCut, Canva, and Adobe Express. • Produce student-centered content: day-in-the-life videos, residence hall tours, campus tours, chapel and worship moments, classes, and athletics. • Cover campus events live and capture moments for later use. • Write clear, on-brand captions and posts.
• Enrollment and campus partnership • Support recruitment and yield with Admissions: visit days, admitted-student campaigns, and commitment celebrations. • Coordinate with Athletics on brand standards and a shared posting plan. • Support Advancement with alumni, donor, and giving-day content. • Promote new academic programs and campus initiatives.
• Student interns and ambassadors • Work closely with student interns; keep a posting guide and cadence; review student content before it is posted. • Work with student ambassadors to create authentic, peer-to-peer content.
• Community management and brand • Monitor and respond to comments and messages, routing questions to the right office. • Follow brand guidelines; help departments and teams with their own accounts. • Flag sensitive issues to the director and follow the crisis communications plan. • Follow FERPA, photo-release, and accessibility practices, such as alt text and video captions.
• Measurement • Track engagement, reach, follower growth, and traffic to the website and inquiry forms. • Report results monthly to the director and adjust content based on what works.

Language

Proficiency in written and spoken English required Hours: Work is performed on King's Bristol, Tennessee campus, with frequent time at events, classes, and athletics. Evening and weekend work is required for events and recruitment activities. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Campus

Bristol, TN