Senior Marketing Analyst

Requisition #: 684014 Location: Johns Hopkins Health System, Baltimore, MD 21201 Category: Marketing Schedule: Day Shift Employment Type: Full Time

Summary

Analyzes marketing data to optimize online campaigns and drive strategic decision-making for performance improvement. Collaborates with cross-functional teams to enhance digital presence and improve ROI. Develops advanced reports and insights to guide marketing strategies and initiatives.

Mentors junior team members.

Job Functions

Creates and manages business intelligence (BI) dashboards that provide insights and highlight opportunities for improvement.

Works closely with IT and planning and intelligence leadership to implement data connectors and ensure visibility of critical data points.

Supports marketing data and analytics for the organization, ensuring alignment with overall objectives.

Utilizes strong technical, analytical, and strategic skills to manage data and execute multi-channel marketing campaigns.

Leads the evolution of a data-driven culture through education, metric definition, and the establishment of KPI frameworks.

Supports traditional and digital marketing efforts, including SEO, SEM, social media, programmatic display, email marketing, and user experience.

Provides actionable insights and recommendations to digital marketing teams to enhance decision-making and storytelling capabilities.

Analytics liaison between marketing external vendor partners and applicable ad agencies.

Marketing web analytics data steward for marketing campaign platforms and integrated systems.

Supports analytics oversight on website governance and policy adherence, testing, and compliance.

Qualifications

• Bachelor's Degree in applied analytics, economics, math, computer science, healthcare analytics, statistics/data science, emerging technologies, or digital marketing (Required) One year of relevant education may be substituted for one year of required work experience, or one year of relevant professional-level work experience may be substituted for one year of required education.
• Minimum 5 Years of Experience in analyzing digital marketing campaigns, interpreting data, optimizing strategies, and reporting on performance metrics (Required) Salary Range: $37.60/hour - $62.08/hour.
• Compensation will be commensurate with equity and experience for roles of similar scope and responsibility. idate and any hiring authority.
• The Hospital reserves the right to modify employee schedules as needed.
• We are committed to creating a welcoming and inclusive environment, where we embrace and celebrate our differences, where all employees feel valued, contribute to our mission of serving the community, and engage in equitable healthcare delivery and workforce practices.
• Johns Hopkins Health System and its affiliates are drug-free workplace employers.
• Johns Hopkins Health System and its affiliates are an Equal Opportunity employer.
• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and expression, age, national origin, mental or physical disability, genetic information, veteran status, or any other status protected by federal, state, or local law.