ASSISTANT DIGITAL MARKETING MANAGER

Jasco is looking for an Assistant Digital Marketing Manager that supports the development and execution of Jasco’s digital marketing strategy across e-commerce, paid media, influencer marketing, email/marketing automation, and digital campaign initiatives.

This position combines hands-on digital marketing execution with project and team leadership, helping ensure campaigns are delivered on time, on brand, and against measurable business objectives.

Campaign Strategy

• Partner with the Digital Marketing Manager to develop and execute integrated digital marketing strategies supporting Jasco brands, licensed brands, new product launches, retail initiatives, and e-commerce growth.
• Lead day-to-day execution of digital campaigns across paid social, influencer marketing, email, website, e-commerce, and other digital channels.
• Develop and lead campaign timelines, establish priorities, coordinate deliverables, and ensure projects are completed on schedule through our Adobe Workfront Project Management tool.
• Translate broader marketing objectives into measurable digital strategies, campaigns, and KPIs.
• Assist the digital marketing manager with managerial tasks like timesheet approvals, project timelines, digital marketing campaigns, etc.
• Collaborate with Digital Marketing Manager on developing overall strategy for maximizing website sales and digital marketing efforts utilizing the latest trends and ecommerce best practices.

Paid Media and Performance Marketing

• Help lead paid social strategy across platforms including Meta Ads Manager and TikTok Ads, with campaigns supporting product launches, promotions, brand awareness, and e-commerce sales.
• Manage campaign budgets, audiences, creative testing, placements, and optimization.
• Monitor KPIs including impressions, CPM, CTR, CPC, conversion rate, revenue, ROAS, and customer acquisition performance.
• Use performance data to optimize audiences, creative, budgets, landing pages, and campaign strategy.
• Partner with internal teams and agencies to develop creative assets and messaging for paid campaigns.

Required

• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or a related field.
• 3+ years of digital marketing or e-commerce experience, with demonstrated experience managing campaigns or projects.
• Experience with paid social advertising, particularly Meta.
• Experience with e-commerce platforms, preferably Shopify.
• Strong understanding of digital marketing analytics, campaign measurement, conversion optimization, and attribution.
• Excellent project management (Adobe Workfront experience is a plus), written communication, organizational, and presentation skills.
• Ability to manage multiple simultaneous campaigns and priorities in a fast-paced environment.
• Strong analytical mindset with the ability to translate performance data into actionable recommendations.

Preferred

• Experience with Shopify and e-commerce merchandising.
• Experience with Meta Ads Manager, TikTok Ads, Google Analytics/GA4, Google Tag Manager, and marketing automation platforms.
• Experience managing influencer or creator campaigns.
• Working knowledge of SEO, CRO, HTML/CSS, and digital UX best practices.
• Experience with Canva and/or Adobe Creative Suite.
• Experience working with agencies, developers, creators, and third-party technology partners.
• Familiarity with AI-enabled marketing, reporting, content, and optimization tools.

Jasco is an Equal Opportunity/Affirmative Action/E-Verify Employer