Social Media Manager

Social Media Manager Jacob & Co. Midtown Manhattan, NYC Full-Time, On-Site Salary: $90,000

About Jacob & Co.

Jacob & Co. is a globally recognized luxury house celebrated for extraordinary high jewelry, innovative timepieces, and exceptional craftsmanship. Our digital presence reflects the brand's bold creativity, exclusivity, and commitment to excellence.

About the role

As our Social Media Coordinator, you will join the social team and will run the daily presence across our social platforms and help bring every campaign to life. We are looking for someone who genuinely loves social media and is equal parts creative and analytical.

This is a hands-on role with real creative ownership. You will publish every post and story, manage our community, and bring your own ideas to the table for how we amplify our story across accounts.

We are extremely data driven. You will back your ideas with numbers, watch performance daily, and spot the trends we should act on before anyone else does.

Key Responsibilities

• Daily posting and stories
• You will be responsible for managing the daily content calendar, ensuring timely and accurate publishing in coordination with the creative and marketing teams.
• Own all daily posting across all social channels for @jacobandco, @jacobarabo, @jacobandcojewelry, and @jacobandcolifestyle, making sure every post goes live on time and on brand (Instagram, Facebook, X, TikTok, Pinterest, Youtube)
• Managing and maintaining instagram broadcast channel and highlights
• Create all stories across channels, from campaign launches and product moments to events, behind the scenes, and reposts
• Oversee YouTube publishing and optimization, including titles, descriptions, thumbnails, tags, playlists, Shorts, and SEO.
• Tailor captions, formats, and assets to each account's voice and audience
• Partner with the Director of Creative Marketing to roll out campaigns across every account

Community management

• Answer comments across all four accounts quickly, thoughtfully, and in the brand's voice
• Monitor tagged posts and mentions daily, and repost the strongest community and client content
• Flag client inquiries, press, and potential partners to the right team
• Keep a pulse on sentiment and escalate anything sensitive

Creative ideas

• Bring your own ideas for posts, stories, series, and formats across accounts
• Find new ways to amplify the Jacob & Co. story and extend the reach of every campaign
• Stay close to what's happening in luxury, watches, jewelry, and culture so our content always feels current
• Assist with organizing and setting up shoots

Data and trends

• Monitor performance daily across all accounts, including reach, engagement, saves, shares, follower growth, and story completion
• Share the new trends you're seeing and recommend how we can take advantage of them
• Back up every creative pitch with data, and turn insights into fresh creative ideas
• Build weekly and post-campaign performance recaps with clear takeaways and next steps
• Identify emerging trends, propose content ideas, support campaign execution

Qualifications

• 3+ years of experience in social media management, preferably within luxury, fashion, jewelry, watches, or lifestyle.
• Deep fluency in Instagram, including Stories, Reels, and new features as they roll out, plus a working knowledge of TikTok and emerging platforms
• A creative eye and sharp instincts for what makes content stop the scroll
• Comfort with numbers: you know your way around Instagram Insights, Meta Business Suite, and spreadsheets, and you can turn a data point into an idea
• Strong writing skills and an ear for brand voice
• Highly organized and detail oriented, able to juggle four accounts without missing a beat
• A self-starter who speaks up with ideas and takes ownership of the work
• Strong knowledge of Instagram, TikTok, Facebook, LinkedIn, and YouTube, including their audiences, formats, and best practices.
• Experience with social media analytics, reporting, and content optimization.
• Proficiency in Canva and familiarity with basic design and video editing tools.
• Strong organizational skills, attention to detail, and ability to manage multiple accounts and deadlines.
• Familiarity with social media scheduling platforms such as Dash Social,
• Dash Hudson, Later, or Sprout Social is preferred.
• Bachelor's Degree in marketing, communications, or a related field, or equivalent experience.

Pay: From $90,000.00 per year

Application Question(s):

• Do you have social media management experience within luxury, fashion, jewelry, watches, or lifestyle?

Experience:

• Social media management: 3 years (Required)

Ability to Commute:

• New York, NY 10022 (Required)

Work Location: In person