Marketing Manager

Tools and equipment manufacturing company in Woodstock, NY is seeking a full-time, dynamic and highly motivated Marketing Manager with extensive knowledge and experience to implement and handle all aspects of marketing with special emphasis on digital marketing. Must have at least 5-10 years of experience.

Job Responsibilities:

· Expand company presence with market research, digital platforms, publications, websites, etc.

· Handle marketing budget; negotiations and schedules for all advertisements; monthly reports on marketing and sales metrics

· Strategize and execute new product launches and marketing opportunities.

· SEM management: maintain PPC campaigns on Google Ads and other digital marketing platforms; analytics

· Digital marketing: design and implement marketing campaigns for brand awareness, lead generation and sales

· Oversee management of company website(s)

· Work with other departments to provide marketing materials and content

Qualifications:

· Ability to strategically execute and expand the company's presence in the industry.

· At least 5-10 years of knowledge and experience on all aspects of marketing with emphasis on digital marketing

· Knowledge of Web Development a plus (WordPress plugin development and LAMP)

· Knowledge of graphic design programs (Adobe suites)

· Excellent knowledge of grammar, proof-reading and editing skills

· Able to multi-task, switch gears quickly, and juggle multiple priorities

Desirable Traits and Qualities:

· Highly motivated, organized with excellent accuracy and attention to detail

· Self-directed, efficient and reliable

· Ability to learn quickly and understand basic technical information

applicable to tools, equipment and manufacturing

· Easily approachable and welcomes constructive criticism

· Will take initiative as well as direction in completing projects

*This is an in-house position that requires you to be in our office. Please do not apply if you live more than 1 hr from Woodstock, NY.*

Job Type: Full-time

Pay: $28.00 - $34.00 per hour

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Referral program
• Vision insurance

Work Location: In person