Marketing Manager 2 (Growth Marketing, Credit Karma)

Overview ------------

Intuit Credit Karma is looking for a data-driven, results-oriented Marketing Manager 2 to join our Charlotte office. In this role, you’ll use your creativity and analytical skills to develop growth marketing strategies, campaigns, and initiatives to drive revenue growth and increase retention.

Responsibilities

What You’ll Do:* Build, test, deploy, and analyze marketing campaigns across owned channels, including email, push and in-app

• Analyze and interpret performance data to uncover insights and iterate on campaigns to improve KPIs such as open rates, click-through rates, conversion rates, and LTV
• Design and implement A/B tests to optimize each and every component of messages prior to launch
• Report on performance, test outcomes, and key learnings to stakeholders on a regular basis
• Work closely with Product, Engineering, Copy, Design and Brand to transform your ideas into compelling and personalized messages and/or product experiences
• Leverage AI to accelerate your work and impact on the business

Qualifications

Basic Qualifications:* 3+ years of experience in growth marketing, CRM, or lifecycle marketing

• Proven experience with A/B and multivariate testing, including test design, execution, and analysis
• Strong analytical skills with the ability to synthesize data into clear insights and next steps
• Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously in a fast-paced environment
• Excellent communication and collaboration skills; proactive and confident in driving initiatives forward independently and with cross-functional teams

Preferred Qualifications:* Proficiency with SQL

• Experience using tools like Looker, Tableau or Power BI to analyze and visualize data
• Experience leveraging AI to brainstorm, prepare deliverables and build dashboards

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location.

To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.