Communications Manager, Brand & Earned Media

Your job

Glassdoor is entering a new era of job search. With the launch of Glassdoor Recruiter — a new AI-powered experience that uses match score technology, recruiter connections, and precise targeting to help people find work that truly fits — we need a communications leader who can translate that shift into a story the market, media, and job seekers believe.

We're looking for a seasoned, strategic PR professional to backfill a key seat on our corporate communications team, which supports both external and internal communications.

This is no longer a job of just “getting coverage.” Earned media now has to work harder: it has to build durable brand authority, hold up under scrutiny, and be legible not just to reporters but to the AI-driven search and answer engines increasingly shaping how people discover and trust a brand. You'll own that shift for Glassdoor.

You’ll be part of the Marketing team and will work cross-functionally with key partners across social, editorial, and partnerships to drive impact and results across multiple channels.

You bring a modern lens to earned media, understanding how solid third-party coverage fuels not just awareness, but credibility, content amplification, and visibility across emerging discovery surfaces, including AI-driven search and answer engines.

Who you are

• Develop and execute proactive monthly strategic communication campaigns and earned storytelling strategies that position Glassdoor as the leading destination for workplace insights and conversations, and as the modern, AI-powered way to find a job that fits.
• Secure high-quality coverage across consumer, business, and workplace media, focusing on reporters who shape public understanding of work and hiring.
• Identify cultural moments, research hooks, and trends that create narrative relevance, partnering with the economic research team to ground campaigns in Glassdoor’s proprietary data and insights.
• Shape angles that translate across earned, owned, and social channels, advising on story framing that maximizes visibility in AI-driven search and answer engines (AEO/LLM discovery), beyond traditional search.
• Prioritize outlets, formats, and placements that build brand authority and third-party validation over sheer volume of hits; manage and grow relationships with media contacts and influencers while staying current on newsroom dynamics and editorial priorities.
• Plan and coordinate media briefings, press tours, and product launches, including major moments like Glassdoor Recruiter, and collaborate with cross-functional marketing partners on launches, awards and lists, research and community insights, corporate announcements, and crisis communications to ensure consistent messaging and brand integrity.
• Track and measure campaign performance using analytics tools, assessing coverage quality, authority signals, and visibility impact beyond clip count, and translate results into concise, actionable recommendations.

Who we are

• Requires a minimum of 10 years of related experience; or a minimum of 8 years with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience.
• Relevant PR experience and a proven track record securing earned coverage in consumer, business, lifestyle, or workplace media.
• Excellent instincts for what makes a story sticky in today's fragmented, AI-influenced media landscape, and existing relationships with consumer and/or workplace reporters.
• Experience pitching data-driven, research-backed, or trend-led stories, and a working understanding of how third-party coverage contributes to brand authority, search performance, and AI discovery (AEO/LLMs).
• Proven experience developing and executing integrated communication strategies across multiple channels, with in-depth understanding of media relations and journalist/influencer relationship-building.
• Excellent written and verbal communication skills, with the ability to distill complex information into clear, concise messages, plus strong storytelling and content creation abilities.
• Exceptional organizational and project management skills; ability to work autonomously, move quickly, and manage multiple projects under tight deadlines without heavy process.
• Excellent interpersonal skills and the ability to collaborate and build relationships across all levels of the organization.

Our mission

As the world’s number 1 job site*, our mission is to help people get jobs. We strive to cultivate an inclusive and accessible workplace where all people feel comfortable being themselves. We're looking to grow our teams with more people who share our enthusiasm for innovation and creating the best experience for job seekers.

This role sits within Glassdoor, where professionals go to find their fit. We’re reinventing the job search to replace endless scrolling and mass applying with smarter, tailored matches. Known for our real employee reviews, we pair our deep knowledge of companies with each job seeker’s goals and Indeed’s job listings — so great jobs find them.

Join us as we make worklife better, together.

(*Comscore, Total Visits, March 2026)

Salary Range Disclaimer

The salary range for this role reflects the minimum and maximum compensation for the role. Offers are typically made between the range minimum and the range midpoint. Actual compensation will be determined based on job-related skills, experience, and expertise, as evaluated during the interview process.

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Candidates can view geographic pay tiers by location on our career site (https://www.indeed.com/careers/paytiers), and recruiters can confirm how location is considered for a specific role.

Salary Range Transparency

Tier 1 - United States of America 99,000 - 149,000 USD per yearTier 2 - United States of America 110,000 - 164,000 USD per yearTier 3 - United States of America 120,000 - 180,000 USD per yearTier 4 - United States of America N/ATier 5 - United States of America 138,000 - 206,000 USD per year

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Inclusion & Belonging

Inclusion and belonging are fundamental to our hiring practices and company culture, forming an integral part of our vision for a better world of work. At Indeed, we’re committed to the wellbeing of our employees and on a mission to make this the best place to work and thrive.

We believe that fostering an inclusive environment where every employee feels respected and accepted benefits everyone, fueling innovation and creativity.

We value diverse experiences, including those who have had prior contact with the criminal legal system. We are committed to providing individuals with criminal records, including formerly incarcerated individuals, a fair chance at employment.

Those with military experience are encouraged to apply. Equivalent expertise demonstrated through a combination of work experience, training, military experience, or education is welcome.

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Like other employers Indeed uses our own technologies to help us find and attract top talent from around the world. In addition to our site’s user and privacy policy found at https://www.indeed.com/legal, we also want to make you aware of our recruitment specific privacy policy found at https://www.indeed.com/legal/indeed-jobs. Agency Disclaimer

Indeed does not pay placement fees for unsolicited resumes or referrals from non-candidates, including search firms, staffing agencies, professional recruiters, fee-based referral services, and recruiting agencies (each individually, an "Agency"), subject to local laws.

An Agency seeking a placement fee must obtain advance written approval from Indeed's internal Talent Acquisition team and execute a fee agreement with Indeed for each job opening before making a referral or submitting a resume for that opening. AI Notice Indeed is committed to ensuring fairness and transparency throughout our hiring process.

We use artificial intelligence (AI) tools to assist in the screening, assessment, and selection of applicants for this position by analyzing information provided in resumes and applications. Our use of AI does not replace human decision-making.

Unless otherwise notified, Indeed does not use AI constituting an AEDT or an ADMT as those tools are defined in applicable laws.

Reference ID: 48035

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U.S.

Remote Only - Posting Duration

The deadline to apply to this position is Friday, November 6. Job postings may be extended at the hiring team’s discretion based on applicant volume.

U.S. Remote & Massachusetts Roles

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