Digital Marketing Specialist (Part-Time)

Company Overview

HRU provides customized human resources and compliance outsourcing solutions to organizations of different sizes. Its services include affirmative action programs, training, performance management, and interim human resources support.

Job Summary

As a part-time Digital Marketing Specialist, you’ll plan and manage digital campaigns that strengthen HRU’s online presence and support its client-focused services. You’ll create content, monitor performance, and use campaign insights to guide improvements.

Responsibilities

• Set up and manage digital marketing campaigns across search, social media, and email, including Google Ads and Facebook advertising.
• Create and edit content and graphics; manage website updates using WordPress and other content management systems.
• Conduct search engine optimization (SEO) and search engine marketing (SEM), including keyword research and conversion optimization.
• Track web analytics and marketing analytics; prepare reports using Google Analytics, Google Tag Manager, and relevant SEO tools.
• Your impact: Clear, relevant campaigns help prospective clients find HRU’s services and understand how they may meet their needs.

Skills

• Essential: Digital marketing experience, content creation, copywriting, social media management, email marketing, paid advertising campaign management, and web analytics reporting.
• Essential: Familiarity with e-commerce, website management, digital campaign management, performance marketing, and digital marketing campaign setup.
• Preferred: Adobe Photoshop or Adobe Creative Suite, plus HTML, CSS, JavaScript, and SQL.
• Preferred: Technical proficiency with analytics, social media advertising campaigns, paid search marketing, and B2B marketing.

Pay: $45.00 - $50.00 per hour

Expected hours: 15.0 per week

Benefits:

• Flexible schedule

Experience:

• Digital marketing: 3 years (Required)
• Graphic Design: 3 years (Required)
• Canva: 3 years (Preferred)

Work Location: Remote